Those who haven’t heard of Google Penguin before today are probably scratching their heads, yet it’s a word many know within the world of digital marketing. If you aren’t already aware, it’s a project name for a set of large algorithm updates from Google, which first began back in 2012. The aim of these updates was to eliminate sites using black-hat techniques to manipulate search engines into ranking a site higher within search results. Ultimately, Google would fine-tune their algorithm with each Penguin update, catching out webmasters who were attempting to keep one step ahead using dodgy means. The latest update from Google goes by the name of Penguin 4, and was recently released on the 23rd of September. Of course, it’s important to understand what the changes mean for you as a website owner or marketer, so continue reading on to find out. Let’s begin.google-penguin

More intelligent than ever, Penguin 4 goes real-time, taking away the BIG updates, all replaced by a smarter and logical methodology. What’s more, this now means that it’s not a website that might get penalized, but rather, a page. In other words, Google is now able to pin-point the exact resource they’re opposed to ranking – this might mean the ranking of a specific page are effected opposed to the entire site itself.

Google is now better than ever at detecting a variety of signals in real-time, which goes in the favour of those taking a legitimate and ethical approach. Simply put, this update was very different from what we’ve seen in the past, and it should be regarded as a positive move from those seeking a natural strategy.

Whilst Google remains quiet surrounding each algorithm update, there are a variety of factors and elements that calculate each website positioning. Increasingly, these include social signals, in-content links and natural anchor text.

Did you recently notice a spike or drop in traffic? This could easily be as a result of Penguin 4, and if it was unexpected, then it probably was. However, unlike the past, things appear somewhat calmer with the majority of websites been left unaffected. Widespread penalties didn’t apply this time around, suggesting that Google’s system has reached a milestone.

The message from Google remains clear; don’t conduct spammy methods and comply with the Google webmaster’s TOS. Your anchor text shouldn’t stand out like a saw thumb, and the content links are placed in shouldn’t just be readable, but interesting to read too.

We’re here to provide a natural and ethical service that doesn’t just comply with Google, but also takes into account the latest trends.