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Last Updated On October 18, 2019

If you’re reading this then you might be confused as to what exactly blogger outreach is. Or, perhaps you want to simply learn more about how our Blogger outreach service could benefit your client, business or brand. Let’s begin…

You’ve got a new website, product, app, business or service, and whilst that’s fantastic, you can’t expect to gather interest without spreading the word. The old fashioned way would be word of mouth, leaflets etc. was usually the best option presented to entrepreneurs.

Of course, we now live in an age where the internet has matured to the point that it’s involved in the majority of people’s lives on a daily basis. The fact is, you’re more likely to read a blog post on the internet than pick up a newspaper, leaflet or magazine.

With that said, blogger outreach is a modern and organic way to help spread the word about your venture; whatever that may be.

What’s more, search engines are constantly watching both incoming and outbound links, and an organic approach should only result in more traffic. Of course, this partly depends on how aggressive your approach and strategy actually is. For example, an organic approach can quickly turn toxic if you are going at it excessively. To extend on this, the better the site, the better the results. So, imagine having a post which features your venture on Forbes, for example. In other words, you don’t want to post your link on any-old website. In fact, an out-dated website full of spammy links could do your brand more harm than good.

Once upon a time, when search engines used a basic algorithm, spammy tactics worked for website owners. But, thankfully, we now live in an age where search engines have become wise to such practices. Gone are the times when 100s of forum spam would gain you a high ranking in a search engine – such a practice could see your brand tarnished and website penalised.

So, how does it work, exactly? Blogger outreach can be quite a time consuming task, and that’s where we come in. After all, you need to find the right blogs, contact the owners, form a relationship, and write an eye-catching and high quality article, the list goes on. This is all too time-consuming for those focusing on their project, however small or big. But, it’s our knowledge and know-how that helps us to quickly and efficiently produce the right results.

Hopefully your understanding of Blogger Outreach is now clear, use our blogger outreach service to begin.

Last Updated On November 7, 2019

Digital marketing has become the norm these days with everyone involved in marketing online in one way or the other. However, despite being so common, there are still problems and pitfalls that marketers face when it comes to accessing opportunities, and implementing effective strategies.

This means that there are a lot of places where a person can mess up when it comes to online marketing. While making mistakes is understandable, you must be aware of some of the things that you must avoid at all costs.

1. Neglecting SEO

As the use of advanced algorithms and artificial intelligence increases, SEO is definitely something that shouldn’t be neglected during online marketing. SEO (or Search Engine Optimization) is and will continue to be one of the crucial building blocks for a competitive and technologically sound presence on the internet.

Attempting online marketing without understanding SEO will only lead to failure. Of course, this doesn’t mean that you must know each and everything there is to know about SEO. However, you must be well-acquainted with the basics.

2. Trying out all of the digital marketing strategies

There are hundreds and thousands of tactics to choose from when it comes to online marketing which means that you are bound to be overwhelmed and stuck trying to choose which strategy to pick.

The best way to figure out the tactic you must go with is to first figure out the expectations your audience has, identify the location of your followers, and then look for a strategy with which you can reach them easily and efficiently. This way, you can quickly eliminate all of the marketing options that are of no or little use for you.

3. Using all of the available social media platforms

Another major mistake that people usually end up making is giving all social media websites a go. Of course, having a social media strategy is imperative; however, blanketing the entire social media universe with your presence will only bring you closer to failure.

Running social media channels require a lot of energy as well as time and if you try out all of them at once, then chances of you burning out in a very short time are quite high. Instead, it’s better to pick out three platforms that your audience uses the most and then put all your time and energy into it.

4. Leaving content marketing behind

You must know that content marketing makes the foundation of any online marketing strategy. Content marketing such as blogger outreach is still very much effective and using content expertly and strategically will help you to direct your marketing just like how you want it to. Don’t think that you can make an online presence for yourself without posting high quality content and then sharing it through different platforms.

5. Working without a marketing budget

Always try and allocate some funds for your marketing strategy. Being too selfish with your marketing funds can lead you to take money from funds meant for other aspects of your business because you aren’t getting the results you want.

Similarly, wasting a lot of funds on online marketing can make you end up of with no funds to keep your business afloat. So, always have a plan in mind and create a budget accordingly.

6. Misleading people or lying

Online marketing can easily look like a popularity game to many business owners, where you might be highly tempted to make a fake image or be deceitful in the things you are sharing just so that you can increase your popularity and make your audience grow at a quicker rate.

However, you must understand that this is the worst idea possible and will only end up hurting your brand’s reputation down the line. So, don’t be misleading about your brand in front of the intended audience.

7. Being confrontational, obnoxious, and vulgar

One thing that can quickly drive followers away, particularly in the online business market, is blatantly attacking your competitors or being offensive and obnoxious. During online marketing, staying professional in all of your posts is a must, and you must know how to avoid the temptation of venting out your frustration to the public.

This doesn’t only apply to you; if there are any team members or staff members that also manage your online presence along with you, then you must provide them with the proper training. You must provide them with such a guide that sets up expectations about the things that must be posted and things that must be avoided at all costs when engaging with the public or even a competitor.

Wrapping It Up

There are many methods you can use when it comes to online marketing, and there are no certain guidelines or rules regarding what you should and what you shouldn’t do. However, there are a few practices you can use so that your marketing becomes more engaging and relatable with regards to the intended audience. Learning about the 7 things not to do when marketing online can help your brand’s online presence grow.

Last Updated On November 7, 2019

Are you unsure what a specific term means? Don’t worry, you aren’t alone. The world of digital marketing involves many different terms – this jargon buster will take you over three of the important meanings. Let’s begin.

Blogger Outreach

It seemed important to begin with Blogger Outreach for obvious reasons. Blogger Outreach is the process of developing a rapport between blogs, bloggers, authors and websites. From here, steps are put in place to create genuine, high quality content that also allows for the mention of a service, website or product. It also falls under the umbrella term of influencer marketing – since influencing is one of the factors involved.

Example: My blogger outreach campaign is proving to be very successful.

 

What is Trust Flow?

Often abbreviated as TF, Trust Flow is a metric designed to measure how trustworthy a webpage is, this is done by analysing the in-bound links. This is how a Trust Flow score is determined, and it can change on a regular basis, all determined by those sites linking to the page in question. Provided by Majestic, Trust Flow is a reliable metric to determine the quality and weight of a specific page of website.

Example: My friend’s website has a trust flow of 50, that is very impressive indeed.

 

What is Domain Authority?

Regularly abbreviated as DA, Domain Authority is a scale from 0-100 which is designed to measure how important a website is. Various factors involve how the score is calculated, specifically, the number of high quality in-bound links plays a major role. The scoring system was developed by Moz, allowing for a better understanding of what weight a website or page (Page Authority) link actually has.

Example: My website’s domain authority has increased from 22 to 35.

 

What is Citation Flow?

Another measuring score developed by Majestic, Citation Flow, also known as CF, is a score which ranges from 0-100. It is designed to measure the strength a website or link has. Both Trust Flow and Citation Flow work together, both using the same algorithm, providing a clearer picture when attempting to understand the weight of a specific link.

Example: I’ve just checked my website metrics, and to my delight the citation flow appears to be 40.

 

SEO

Short for Search Engine Optimization – it is a word that is used in general towards the elements involved with making a website friendly towards a search engine. From attracting links to making a website mobile compliant, these are two examples that would fall under the term – SEO.

Example: I have hired a digital marketing agency to help prepare an SEO strategy for my website.

 

Blog

Often run by an individual or group of people, a blog is a website that can stretch to any niche. The views of those involved with the blog provide regular updates, these might include photographs or written content.

Example: My blog is growing, I am really happy.

 

Blogger

An individual who routinely keeps a blog up-to-date with written content or photographs. The induvials(s) often have a passion for the subject at hand – this can range from fashion and technology to gaming or golf (no topic is out of bounds).

Example: Dave is a blogger from England who has a passion for food.

 

Ranking

This word helps to describe where a website ranks within a search engine, including the position and page for a given keyword.
Example: My website is ranking well this month on Yahoo.

 

Black Hat

The strategy of mass-link building often through dubious means, such as forum spam, for example. Black Hat tactics ignore search engine guidelines with the primary aim of ranking a website.

Example: Black Hat isn’t as effective as it once was.

 

White Hat

Unlike Black Hat, White Hat is regarded as the clean and natural methods employed to a marketing strategy. These include blogger outreach and social media marketing.

Example: My digital marketing strategy is White Hat, it is natural and effective.

 

Google PageRank

Now deceased, Google PageRank was a tool that provided a simple insight into a website’s authority – it ended on April 15, 2016. Ranging from -1 to 10, the higher the rating, the more potential weight a website would have as an authority. Domain Authority is now one of the major metrics that website owners use, since it is more accurate.

Example: My website once had a Google PageRank of 8.

 

Nofollow Tag

The Nofollow Tag can be assigned to link by using HTML. Ultimately, this tag tells a search engine not to influence the ranking of the link of which was given the tag. Affiliate links are often made nofollow by a website user, since there is little point in providing them unnecessary weight.

Example: I recently made all of the links on my website ‘nofollow’. 

 

DoFollow Tag

The opposite of Nofollow, the Dofollow HTML tag tells a search engine to flow weight across to the given link, helping to add influence, thus, potentially improving ranking and authority.

Example: I recently decided to make links within comments ‘dofollow’ to help allow the passing of link influence to those who spend time to garner discussion.  

 

DMOZ

Once highly respected within the digital marketing community, DMOZ was an authoritative web directory. However, over the years, directories lost the appeal with other advancements, such as deeper accuracy within search engine results. Google began to penalise a variety of directories that were regarded as link farms – created primarily to manipulate search results for those listed. DMOZ continued to appeal to many, but in as of Mar 17, 2017, dmoz.org deceased.

Example: My website was once listed in the DMOZ web directory.

 

Algorithm

Search engines, such as Google, use a variety of complex mathematical rules that help to provide accuracy when listing websites – this is known as an algorithm. As search engines continue to evolve, so does the algorithm.

Example: Google’s algorithm is far better today that it once was.

 

We will continue to add more subjects and definitions to this digital marketing jargon list. If you have any you feel should be added, be sure to leave your thoughts in the comments below.

Last Updated On November 7, 2019

60 million images are uploaded to Instagram every single day. 60,000,000. That’s 2.5 million an hour and over 2,000 in the time it’s taken you to read this. That’s an unrelenting and unending stream of pixelated thoughts and moments creating an unimaginably vast haystack and you want people to find your needle.

How do you do it? Well, it helps to be famous and willing to wear very little clothing. Other than that, there are a few tricks to get the right people to see your content. Here are some of the easiest ways to create a killer Instagram account. For FREE!

Be Active

Sounds simple, but so many people post their content, slap a couple hashtags on it and sit back and wait for results. That’s not how it works. This is a social community that requires a little give and take to get results. You have to reach out to people and bring them to your content and you have to commit yourself to it. Remember: 60,000,000 a day. You can have the world’s most perfect post, but without some effort it’ll probably be wasted.

Luckily, there are some quick and easy ways to do it. Not all of them are what you would call “elegant” but if you’re spending time on creating content it only makes sense that you’d spend time trying to get people to see it.

Steal Hashtags

Hashtags are the backbone of Instagram. They are the connections that allow your content to be seen and are absolutely crucial to success. So how do you find the right ones? Steal them.

Put another way, search a very general hashtag that is relevant to your product or service and then look at what other people are using. If you find one that’s a good fit your brand, start using it.

For example, the hashtag #nutrition will bring back millions of results, but it’s been inundated with spam and is basically useless to reliably reach real people. However, it’s still a good place to start. Run a search and look for something that resembles content you’d post and that has a lot of likes. They’ve obviously figured something out. Search through their hashtags and find some that aren’t so obvious. One like #tupplife, for example. Real people use this hashtag everyday and if you sell anything related to healthy living, it might be a good one to start using. (#tupplife means “tupperware life” and is related to meal planning)

So start general and work your way down to specifics. And don’t be afraid to use a lot of hashtags on your posts. Some people don’t like it because it doesn’t look good or seems desperate, but that’s a little form over function. You want people to see you, right? As long as they’re effective, use them. The most successful accounts do.

Hashtag Mining

After you’ve found some good hashtags, do some searches with them. The results will come back sorted into most popular and most recent. Click on the most recent and then scroll down until you see an image that has gotten quite a few likes in a short amount of time. (Also a good place to find additional hashtags.) Then click on the “likes” number to see a list of everyone who’s liked the post. These are people active on Instagram RIGHT NOW who might be interested in what you’re selling.

Go down the list and start following. They’ll get a notification that you followed them and are likely to check to you out. Of course, not everyone on the list will be a perfect fit and you might need to unfollow some later, but this is a very quick and easy way to identify relevant and active users who can help build your following and help your bottom line.

Like a Lot

While you’re doing your hashtag searches, it’s also a good idea to scroll down and double tap on image after image until your finger gets tired. If it’s a solid hashtag, go back and do it everyday or even multiple times a day. Again, this might seem overly simplistic and repetitive, but how many other ways are there to get the attention of that many people in under a minute who might have a real interest in your product or service?

Note: There are several programs out there that will automatically like images based on certain criteria and they’re pretty effective, but it’s not really a replacement for learning and interacting on your own. You need to learn the right criteria to search, after all.

Let Other People Pay

As you’re scrolling through your feed (not search results, but people you follow) and liking posts, look out for any ads you come across. Somebody else has already paid to put this promoted post in front of you and since you follow people based on relevant hashtags, there’s a good chance the ad is also targeted to people you want to follow. So feel free to take full advantage of this treasure trove of quality people.

Join the Cool Crowd

If you want to attract people in a certain geographical area, Instagram allows you to search based on location. All you do is search for an address, specific building or business name and images tagged with that location will show up in the results. The more popular the location, the more likely you’ll find lots of pictures. Go through the most recent posts and you could possibly find 20 people that have been within a couple miles of your location in the last 10 minutes.

You can even get a little creative and search for all the sports bars in your area and like all the photos taken there. Or all the yoga or crossfit places. Or all the bakeries. Or whatever fits with what you’re selling. Of course, some locations are more popular than others and some might have a 1,000 posts while some only have 20. Some might not have a picture taken there in months. Not every attempt is going to strike gold, but keep searching and you will find plenty of quality people to follow and interact with.

Putting it All to Work

These little tips and tricks say nothing about how to take the best pictures or how to get the most attention. There’s nothing about composition or lighting or finding your creative spark either. There are plenty of articles for that. This is really about real world tactics for those willing to work to get results. Research, learn, act, repeat.

Bonus tip: Need content? There are many Instagram accounts out there that have found great success without producing any original content. It’s called “reposting” and everyone does it. Screenshot, crop, tag the original poster in the image and give credit in the caption. That’s it.