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Last Updated On December 5, 2019

It’s the end of the year (and decade!) which for marketers means it’s time to start planning campaigns and strategies for 2020. With the world of marketing changing vastly over the past decade, it’s important to plan ahead so you don’t get left behind in the next one. Here are some of the best ways of advertising for 2020 and beyond…

Think about new platforms

Once upon a time there was a holy trifecta of advertising; TV, print and radio. Not anymore. Nowadays people are absorbing content via everything from social media to podcasts and even streaming services such as Spotify and Netflix. The vast array of platforms available also opens up more opportunity for advertising. Do some market research into the platforms that your target market use the most and consider placing your ads here. For instance, if you discover your markets key platforms are podcasts and Instagram then set aside some of your budget to run ads on these.

It is of course likely that you’ll discover your audience very much still absorb content and marketing via the traditional methods, especially if they’re of an older generation. It’s likely though that no matter what age your target market, social media will be in there somewhere.

As we head into the next decade we do so with various social media platforms coming with us but there’s one that clearly stands out from the rest. Instagram. The photo sharing platform has gone from strength to strength since its launch in 2010 and there are now 1 billion people with Instagram accounts with more than 500 million using them every day.

With numbers like that it’s clear that Instagram is king amongst social media and if you want your brand to stand the test of time in the digital age, then Instagram ads and campaigns should be an essential part of your 2020 marketing plan.

Don’t forget about search

With so many fancy new marketing tactics it can be easy to forget about the staples. If you think you’ve got your SEO strategy down and you’re ranking well for your key terms, it’s important that you don’t get tempted to take your foot off the gas. Google constantly changes its algorithms so it’s important to keep one eye on what’s going on so you can adapt your SEO plans accordingly.

Google is constantly improving how it ranks results making it even more user friendly. 2020 is also likely to see voice search take even more of a front seat. With more and more people using their smartphones to search over desktops and the majority of these fitted with technology allowing them to say their search rather than type it out, marketers need to make sure their pages are optimised to appear in more ‘colloquial’ searches as well.

Consider creating video (with subtitles!)

People are busy and they don’t necessarily have time to sit and read pages on pages of reviews or click through to various different links. Short videos are therefore a great way to hook people in and pique their interest. Video content continues to be some of the most engaged with on social media and short and snappy videos that take the audience on a journey are the most worthwhile.

If you do utilise video in your marketing strategies then make sure you use subtitles. Research has shown that many people choose to watch videos without the sound (probably because they’ve forgotten their headphones and don’t want to blast it round the bus!) so adding subtitles to videos will reduce the likelihood of people scrolling past or giving up on the video half way through.

Say hello to influencers

If you haven’t already been using influencers in your marketing plans then 2020 is the year to do it. With engaged niche audiences and quick, easy to absorb content, influencers can be a marketers dream. There are various ways you can utilise their skills and audiences from social media campaigns, gifted reviews and back links to your website on their blogs.

It’s important to figure out exactly what you want to achieve from your work with influencers to help you decide the best way to work with them. For instance, if your main goal is to improve the SEO of your website then a link building campaign would be best but if you’re more interested in growing brand awareness and trust then working with them on a gifting basis in return for reviews would suit you both.

No matter what techniques you incorporate into your 2020 marketing plans, you need to make sure that your product or service follows through with its promises. It’s no use blowing your budget on an all singing all dancing ad campaign if the product ends up being a disappointment.

Last Updated On December 5, 2019

Blogger outreach is the buzz term of marketing at the minute and if you aren’t clued up on it, your marketing plans may well suffer. Bloggers have been around for a while but in the past couple of years they’ve made the step into the mainstream with everyone having a favourite Instagram star whose feed they love to scroll through or a top website to spend their commute consuming.

Blogger outreach is a great way to utilise the popularity of influencers to help your brand grow and there are various different ways that a brand can work with bloggers that’s beneficial to all. From gifting them products in return for a review to gaining backlinks in their posts back to your site and full blown advertising campaigns, whatever your budget you can find a way to incorporate blogger outreach into your marketing strategy.

Why should you spend some of your marketing and advertising budget on blogger outreach though? It’s all very well seeing someone has a high number of followers but will working with them really do anything for you? Here’s a few things your business could gain…

Improves brand visibility

Working with bloggers who have a large following will help to get your brand in front of more eyes. Imagine how much you’d pay for an advert in a magazine whose readership was 700,000 people. Convert that into 700,000 engaged Instagram followers and you can see why influencer marketing and blogger outreach can be a big money game.

Many bloggers and influencers have built up an engaged and niche audience who are interested in similar things to them. Therefore if you can find a blogger who fits well with your brand and target demographic then the likelihood is their audience will too. Increased brand visibility in your target market can only help with boosting sales.

Gain customer trust 

Fancy marketing tactics and big budget ad campaigns are all well and good but one of the most important things to help your brand grow is gaining customer trust. You need people to trust in your products and services and a fancy TV advert isn’t always going to help with that.

People trust personal recommendations from friends and family or at least from people who have first hand experience with the product. How many times do you read reviews of a hotel before you book it? Of course the hotel will say it’s the best in the area and use the nicest pictures but the only honest feedback you can trust is from people who have already stayed there.

If people are engaged with a blogger they follow then it’s likely that they trust their opinions and reviews, so if you can secure positive feedback on your products and services on a bloggers platform, their audience are also likely to have a positive impression of your brand meaning they are much more likely to turn to you over a competitor.

Improve your website’s SEO

Gaining backlinks to your website from a site with a strong domain authority is a great way to improve the SEO of your website. The more high quality links you have pointing to your site the more Google will view your site as one with relevance and authority, helping to boost you up the search results.

One way of working with bloggers is on a link building basis where they write a post based around your product or market area that includes at least one follow link to your website. This allows the links placed to look natural and won’t throw up any red flags to Google but will also help to not only boost your SEO but to direct traffic to your website and, if you’ve chosen bloggers whose audience will be interested in your brand, should help to reduce bounce rate and improve sales.

Boost your sales

At the end of the day, if you’re running any kind of marketing or advertising campaign then your end goal is more than likely to boost sales. It’s no good investing in your marketing if you can’t see any ROI. A positive of using bloggers is not only the fact that they have a ready made engaged audience for you to tap into but because everything is online, they are able to track precisely what sort of impact their posts are having. This means you will easily be able to find out how many people are clicking through to your site or how many sales are being made off the back of their link referrals. Handy, huh?

Bloggers are also a sign of the times. As the digital world continues to grow, traditional mediums such as print and radio are facing a decline with less people likely to pick up a glossy magazine and from those that do, even fewer are likely to actually engage with adverts in there. Meanwhile social media and bloggers are becoming more ingrained in our lives with people choosing a morning scroll of Instagram over a morning read of the paper.

A good marketing strategy will look at how their target audience absorbs information and if for you that’s online and via influencers, then setting aside time and budget in your marketing plan is almost certain to improve your brand visibility and convert into sales.

Last Updated On November 22, 2019

Getting your website to rank highly in search results is a key goal for web developers and marketers all over the world but Google don’t like to make it easy. The search engine giant are constantly changing their algorithms and systems to ensure that the engine runs as smoothly and efficiently as possible. With the team at Google known to make hundreds of updates a year it can be hard to keep up. One of the latest ones though is not one to ignore. Google’s BERT update is one of the biggest in 5 years so to help you out, we’ve put together this guide to all things BERT.

What is BERT? 

Google’s updates never have normal names and this one is no different. BERT stands for Bidirectional Encoder Representations from Transformers…we think we’ll stick to calling it BERT!

BERT is the latest algorithm change that Google has made (or the latest one they’re talking about publicly anyway!) and people are already claiming it to be the biggest change in the past 5 years.

To put it simply, BERT will help Google to better understand the intent of users search queries in order to ensure that they receive the most relevant results. For the first time, Google will read each of the words in a search query in the context that they fit with the other words used.

For instance, if a user was to Google ‘visa for US travellers to Brazil’  before BERT the results would have brought up details on visas for people both travelling to Brazil from the US and for those travelling to the US from Brazil. Now, thanks to BERT, the search engine will read and understand the context of the ‘to’ in the sentence, bringing up the most relevant results first.

It’s thought that BERT will affect around 10% of search queries which is a pretty hefty chunk. As peoples computer literacy skills develop and using technology becomes second nature, search queries are beginning to sound more and more like everyday speech. Therefore it’s important that the search engine can understand exactly what the context of the words used is.

When did Google roll out BERT? 

People started to notice BERT was rolling out across the system during the week of October 21st 2019 but that was just for English-language queries, including featured snippets.

It won’t be long though until other countries start to be impacted by BERT. Although there’s no set timeline, Google CEO Danny Sullivan has confirmed that the algorithm will expand to all languages. A BERT model is currently being used across two dozen countries to help improve featured snippets and search results.

What does BERT mean for me? 

Whenever Google rolls out a new update one of the first things you need to do is take a look at your SEO strategy, especially with one as important as BERT. Even if you haven’t noticed a drop in traffic or search rankings yet, that doesn’t mean you’ve escaped without being impacted by BERT.

With every search you make on Google the algorithm will get better and better suggesting that you need to take action now to make sure your website is ready. At the moment, Google has been focused more on short tail keywords and phrases but as we become more and more aware of BERT, it’s likely that this will change.

As BERT begins to understand the context of queries more, that’s where long tail keywords will come into play. People will start to use longer phrases and sentences if they notice that Google can understand exactly what it is they want to find out. Ensuring your websites long tail keyword tags are up to date and relevant is just the first step though.

As BERT focuses on long tail keywords and the users intent, your website should focus on content. Yet again, this update has shown that content is king and by focusing on niche and relevant high quality content, you can help your website to stand a better chance of coming up top in the results. Google will be even more focused on content that is relevant to the search query so by making sure your content is niche and answers the search terms you want to rank for, you may see an increase in your ranking results.

BERT should also have a positive impact on the overall SEO of your website. With Google focusing on bringing up results that are relevant to the user, this should in turn help to reduce bounce rates.

As BERT begins its roll out, now is the time to focus on relevant and informative content. Ensure your content and website is user friendly and focus on long tail keywords to help improve your traffic. Although you might not have noticed any sort of impact from BERT yet, by making some tweaks to your SEO strategy now, you should reap the benefits in the future.

Last Updated On November 22, 2019

You must have been living under a rock for the past couple of years if you haven’t heard of bloggers. Bloggers, or ‘influencers’ as they’re often called, are a whole new group of people who are utilising social media and the internet to build careers, brands and most importantly for you – a following.

Often with a large and engaged audience, influencers are the latest marketing strategy that brands worldwide are utilising to get their products in front of as many eyes as possible. In the digital age, 2019 has seen many brands step away from traditional advertising models and instead of blowing their budget on adverts in glossy magazines, they’re spending their money on online superstars instead.

Blogger – Fashion Blogger / Influencer

A recent study found that influencer marketing can produce up to 11 times the ROI than traditional marketing and with 94% of marketers finding the strategy effective. If you haven’t already added it to your marketing plan then maybe it’s time.

If you’re thinking about dipping your toe into the world of blogger outreach and influencer marketing then there are various ways that you can do it depending on what results it is you’re after.

If your main concern is improving the SEO of your website and upping your Google rankings then a link building campaign would be best. This is where you work with bloggers who have a website with a strong Domain Authority to produce a relevant blog post that features a follow link to your website. After all, the first lesson of SEO school is the importance of link building!

If it’s brand awareness you’re after and you simply want as many people as possible to see your products in the hopes of upping sales, then gifting campaigns and collaborations are the option for you. This is where a company will work with a blogger, often allowing them to try out their product in return for exposure on their channels. This is a great way to get your brand in front of potential customers without coming across as a ‘hard sell’.

One of the main things that bloggers have going for them is the fact that they’ve built up a large, engaged audience who most importantly, trust what they say. Much like the friend that you turn to for fashion advice or the pal whose opinion on the best local restaurants is the only one you’ll listen to, influencers have become the first port of call for many consumers when they need advice or recommendations. It’s no surprise then, that brands are keen to utilise the unique relationship that bloggers have nurtured with their audiences.

From beauty and fashion bloggers to those who document food reviews, family life or even the latest motors on the road; you’re likely to find a blogger who fits your brand narrative perfectly. For example, if they’re talking about craft beer, then their audience will likely be interested in craft beer too. After all; you’re unlikely to follow someone if you aren’t interested in their content.

This level of carved-out niche-ness and engaged audiences is exactly what makes blogger outreach and influencer marketing such a successful strategy.

But finding the right bloggers for your campaign can be tricky.

If you’re looking to grow trust in your brand then a micro influencer campaign may be better. These are bloggers and influencers who have a slightly smaller following (although their follower count is by no means low!) whose audience truly trust every word they say.

A macro influencer campaign however is the best option if you just want your brand and products to be seen by as many people as possible. Think celebrities and reality TV stars who’ve built up millions of followers; their audience may not necessarily trust their opinion as they would a friends but you can be assured that your products will be seen by the masses.

If you’re still not convinced that influencer marketing and blogger outreach is the best option for you then there are some epic success stories that should help to convince you. Luxury watch retailer Daniel Wellington were going a little under the radar before they decided to put all of their marketing budget on influencer outreach, completely avoiding all other, more traditional advertising options.

By selecting a group of influencers to receive some of their watches and then post about them, the brand relied on the age old ‘word of mouth’ technique, albeit with a social media edge. And it worked. The bloggers produced their sponsored content alongside a discount code for their followers that allowed them to feel like they too were in on a new luxury secret. Over the course of the campaign users uploaded photos of their own Daniel Wellington purchases, with the hashtag #DanielWellington featuring on over 1.5 million Instagram images. In case you were wondering just how much awareness of the brand grew throughout the campaign, they gained 3.2 million followers from start to finish.

Meanwhile camera brand Nikon took a slightly different approach when they worked with a group of bloggers in conjunction with the Warner Sound Festival. Instead of getting bloggers to rave about their cameras, they sent them one to use themselves at the festival. This meant that when they uploaded their festival images their followers were desperate to know how they’d created such great imagery and how they too could emulate this on their own feeds.

In terms of influencer marketing this was a pretty epic team up as not only did it get music fans interested in the Nikon cameras, it allowed bloggers to promote the Warner Sounds Festival to a whole new audience. This approach highlights how seeing something in action, whether that be a camera, lipstick or even a car; can really help to push consumer interest.

With the internet and social media only set to grow, now’s the time to make use of the vast array of bloggers and influencers available to you and your brand.

The online world is ever changing. With that comes a whole new way to connect with your target market. Bloggers and online platforms continue to grow whilst traditional print publications face a noticeable decline in sales – blogger outreach should be a high priority within your marketing strategy, no matter what your goals are.

Last Updated On November 22, 2019

Developing a strong brand identity could be the key to business success. Having a brand identity that people can recognise can help you take your place at the forefront of your field, build and keep a valued customer base and help you to stand out against your competitors. So putting the time in to develop yours seems like a no brainer!

What is brand identity?

Brand identity is all about how your brand portrays itself to its audience. Every brand should have a way of defining and identifying itself, making it instantly recognisable to its customer base. A brand identity covers everything from a name and tagline, logo, colours, tone of voice and personality.

If you think about some of your favourite brands and household names, they are often instantly recognisable just from a logo, colours, specific fonts and famous taglines. By creating a strong brand identity, these brands have been able to infiltrate the consciousness of the consumer allowing them to stand out from the crowd of their competitors.

A brand identity is just like a personal one. We all have a personal style when it comes to fashion, our likes and dislikes, our personality, mannerisms and how we engage with people. A brand identity is no different. A brand identity is how you communicate with your audience on a daily basis and it should evolve as your company evolves.

Why do you need a strong brand identity? 

If you want people to instantly recognise your brand and be able to pick it out as their top choice from potentially hundreds of competitors then a brand identity is essential. For many people when they’re choosing their preferred washing up liquid or favourite bottle of wine for a Friday night they know instantly which one to pick off the shelf just from the colour, logo and even the shape of the bottle.

Imagine walking into the shop to buy your favourite chocolate bar but when you get to the shelf you can’t find it anywhere. You look again and suddenly realise that it is there, it’s just in a brand new wrapper- it’s changed from blue to red, the logo has changed and the whole thing looks completely different. Whilst the chocolate inside will still taste the same, chances are you’ll feel like you’re eating a whole new bar and it will take some time before you get used to picking up the red chocolate bar from the shelf. A strong brand identity allows your consumers to recognise your brand and products instantly and avoids confusion.

A brand identity will also form the basis of all of your marketing. Your chosen fonts and colours, tone of voice and key messages will run through every aspect from a website to adverts, social media and printed documents. Whether you do your marketing in-house yourself or if you employ an agency to do it for you, your brand identity should be decided on and clear before you begin any other marketing.

How to create a brand identity 

Before you create your brand identity you need to make sure you’ve got a clear brand strategy in place. You need to understand exactly where it is that you want your brand to go in the future, what your goals are and what steps you intend to intend to take to get there. Your brand identity will be with you every step of the way.

The next step is to do your research. Take a look at what your competitors are doing and get an idea of how they are presenting themselves to the world. You’ll often find that similar brands have similar styles and identities so it’s up to you to decide if you want to follow the crowd or do something completely different, making yourself stand out. No guesses which option you would rather…

Another step to help you achieve the perfect identity for your brand is to create audience personas. Think about the type of people who make up your target audience. Are they young, old, male, female? Take some time to research exactly what it is that your audience likes and dislikes, if your brand is already up and running then a great way to do this is via surveys. By discovering exactly what your target audience looks for in a brand, you can ensure that these are key features of your brand identity.

Once you’ve done your research into exactly how you want your brand to look and feel all that’s left to do is create the various elements. From a logo to brand colours, photography and image style, tone of voice and key messages, there’s a lot to think about and tick off the list. What you’re likely to find however is that each element influences the next. So choose your colours first, stick to 2-4 and be specific. Don’t just say ‘pink’ but instead pick an exact pantone colour…you’ll be surprised by just how many pinks there are!

Once you’ve chosen your colours it will be ten times easier to start designing your logo which will in turn help you decide if you’ll use photography or illustrations across your marketing and the style they’ll be in.

Creating a brand identity is trial and error, you’re unlikely to go with the very first logo you design in fact, chances are, your end product will be a million miles away from the one you decide on, but taking the time to research and create an identity that’s right for your brand will prove invaluable.

Last Updated On November 8, 2019

It’s a term splashed around the SEO environment, but what is a PBN? This article explores the benefits and disadvantages of a PBN and will help to explain what it means. Let’s begin.

Private Blog Networks

A PBN is a shorted term for Private Blog Network, just as SEO means Search Engine Optimisation. It already sounds ugly when you mention the term ‘network’, especially within the digital marketing world. After all, search engines are smart and don’t wish to witness unnatural manipulation from where search results are controlled by networks of owners.

Of course, private blog networks are to be avoided where possible, since they can send a negative signal to the likes of Google. However, that doesn’t mean that a PBN is necessarily bad. Ultimately, it means that one owner has a large number of websites, and if operated correctly, they can be very beneficial in a variety of areas.

Invisible PBNs

Savvy Private Blog Network owners will make it hard or impossible for a person to detect that they are the king of the hierarchy of many websites. Bad owners will keep their network easily known – at least from a marketing thought.

Google and PBNs

Whilst Google isn’t able to install law, it can dictate which websites are indexed within its algorithm. Thus, PBNs are clearly an area that Google looks at, especially the poorly created websites – which many are. In fact, I believe this is really where the likes of Google home in on – poor websites that are created for the primary reason to sell links.

Some PBNs are OK, others aren’t

PBNs that offer true value are unlikely to be harmed by Google, websites that have the correct ingredients offer value, who ever owns them; great content that inform a user with the information they searched for. With technology evolving, we still see spun content containing links seeing positive results – something we at iNet Ventures never do, but we believe that it’s worth pointing it out.

As a website owner, you should adapt a natural approach to marketing. Since links play an important role in this, you should think carefully about the strategy you employ. Well crafted content providing a natural mention isn’t likely to cause any negativity in regards to how a search engine views your website – beneficial? Yes.

Imagine for one minute that you are one of the masterminds behind Google and its algorithm, you can hardly blame them from wanting to keep the search results indexed in a manner that isn’t easily manipulated. Once upon a time, website owners could easily manipulate search results by using quick methods from which had zero value for the user.

A PBN, if ran correctly, whilst complying with the policies of Google and such, can certainly have strong benefits, but many aren’t operated properly, and they often don’t comply with the terms outlined by Google. Thus, it can be dangerous to place content on a PBN.

Avoiding PBNs

Many marketing agencies work with PBN owners, or even have their very own network of websites. At iNet Ventures, we avoid outreaching to PBNs, since we know that they do come with risk. So there you go, that’s what a PBN (private blog network) is along with the uses, benefits and negatives that they deliver.

Last Updated On November 21, 2019

Digital content is crucial to successful SEO.

Why?  Because search engines like web pages that are :

  • Credible (experts in their field)
  • Optimised (following SEO best practices)
  • Related (answers the question a searcher is asking)

Let’s say someone types ‘how to make my own website’ into Google.  Here are the top non-paid results:

Google has decided that these companies and more specifically, these articles, provide the most useful, relevant and reliable information based on the keyword phrase.

Do you want Google to identify your content as being the best in your niche?  Let’s see how you can use keywords as part of your SEO strategy.

Why are keywords important?

Keywords and keyword phrases are what people type into search engines.

Pro Tip: Traditional SEO methods are for text searches (like below).  If you want your digital content to be optimised for now and the future, you should also consider optimising for voice search.

There are three things to note about the search results we saw: 

  1. Google identified multiple related keyword phrases.
  2. The titles include identified keyword phrases.
  3. Parts of the meta descriptions that include keywords have been highlighted.

So, when you publish digital content:

  • DO embed related keywords into the SEO title and meta descriptions.
  • DON’T be afraid of using different variations throughout your content.

How to decide which keywords to use?

Keyword research tools display metrics to help you analyse how well keyword phrases will perform.  But before you look at these, you need to decide which phrases to analyse.

Step 1  Pretend you are the searcher

The first thing to understand is how your target users search.

Let’s stick to the earlier example of searching for ‘how to make my own website‘.  Start by making a list of different searches your audience may perform.

Here are some possibilities:

  • Guide to making a website
  • Lessons on making a website
  • Free online website making tool

If you are struggling for ideas, use Google.  Type a keyword phrase into the search box and see what alternatives show up:

Step 2  Analyse the keyword phrases

Now that you have a list of related keyword phrases, you can use keyword research tools.

Here are some of our favourites:

All of these tools display metrics for selected keyword phrases.  We have selected the main metrics to consider when choosing keyword phrases for your digital content.

Keyword Difficulty/Competition

The more competitive a keyword phrase is, the harder it is to rank for it.  Our advice is to shortlist keyword phrases that are highly relevant and low in competition.

Search Volume

If you see that the number of people who search for a keyword phrase is low, it may be tempting to scrap it.  But before you do, think again.

Keyword phrases with low search volumes are also low in competition.  That means when it is used, your content has a good chance of ranking high in search results.

 

Pro Tip: As backlinko points out, body and long-tail keywords have lower search volumes than head keywords.  But single words are extremely competitive and do not convert well.

CTR (Click Through Rate)

WordStream offers a detailed insight but in simple terms, CTR indicates how many people are likely to click on your link in search results, rather than see it and move on.

There are two types:

  • Paid – if you are using a service like Google Ads to appear on the first page of Google search results.
  • Organic – how your content performs naturally, without you paying to appear high in search engine results.

Ideally, you will shortlist keyword phrases that have a high CTR measure.

There are more metrics you can use to analyse keyword phrases but we have listed the main ones to consider.

 Step 3  Choose the best keyword phrases for your content

Selecting the right keyword phrases using these metrics is an art.  It is difficult to give you a definite guide on how to choose.

 Embedding keywords into content

Now that you have a list of keyword phrases to use, you should embed them into digital content wisely.

Don’t be tempted to include them as many times as possible.

This is called keyword stuffing and search engines like Google will penalise your content if you do it.

Do focus on writing high quality and relevant content.  If you do, the keywords will naturally find their place.

 In Summary

Keywords only form a part of your website’s SEO strategy but it is an important part.

Here is a quick summary of how to tackle keyword research to boost your website’s ranking:

  1. Make a list of keyword phrases that might be used to find your content.
  2. Use keyword research tools to analyse which phrases are likely to perform best.
  3. Embed the keyword phrases into the natural flow of your content.

Last Updated On October 17, 2019

It’s a fancy term that is throw around on a regular basis, but what does digital marketing actually mean? This article attempts to answer this very question whilst also exploring the different methods and strategies involved. Let’s begin.

You could say that marketing has evolved somewhat, after all, the traditional methods once used are now a neglected force. I’m sure you’ll relate to those older methods, which involved; radio, newspaper, magazine, postal mail, and similar routes to advertising. Of course, this isn’t to say that these older marketing techniques don’t work, but rather, they’re less effective when compared to the modern alternative.

Ultimately, more eyes are in front of screens, whether that be a smartphone, tablet, computer, or TV – digital environments are where people are interacting and engaging, the old-school methods are no longer attracting the masses as they once did. Thus, digital marketing is the area to establish a successful marketing campaign.

The route you take should vary depending on the product or service you’re looking to promote. However, for the majority, a website can act as a magnet for potential consumers – that’s if you get the marketing campaign correct. Therefore, the website becomes the primary source for your marketing campaign.

Social media can become a powerful tool for those wanting to attract people towards their new service, website or product. Having the ability to drill down into the specifics of the target market is certainly one of the attractive factors to this option. With that said, it’s pricey and your budget can easily become exhausted.

Blogger outreach isn’t just an area of digital marketing that we currently specialise in, but it’s also an effective approach to seeing positive results to a campaign. How does it work? The process involves a variety of factors, yet great content is read by many, hence the term – blogger outreach.

Search engine advertising has increased with popularity. Of course, the leader within search has become Google, which has an algorithm bettering that of the current alternatives. Natural listings are displayed under the advertised section on many of the search engines, this includes Google. The problem here is cost; it’s a bidding war, and those with this biggest budget will generally be the companies placed in front of searchers’ eyes. Therefore, if you’re a website owner, it’s important to understand how you can naturally increase your site’s placement without the need of entering an advertising auction.

YouTube is a great platform for vloggers – which translates into video bloggers. Attracting a wide and growing audience, online video opens up plenty of opportunities for marketers wanting to attract attention to their new venture. Importantly, however, it seems worth mentioning that video bloggers would now be breaking the law if they failed to display a disclosure stating that a mention within their content was actually a sponsored endorsement, as per the ASA. Something worth considering before approaching an un-informed vlogger is that it’s actually illegal without telling the watchers about the promotion you might be considering.

The world of digital marketing isn’t set in stone, like most things, it will continue to alter, change and evolve. What we consider the cutting edge of today is sure to be varied or redundant tomorrow.

Last Updated On October 18, 2019

If you’re reading this then you might be confused as to what exactly blogger outreach is. Or, perhaps you want to simply learn more about how our Blogger outreach service could benefit your client, business or brand. Let’s begin…

You’ve got a new website, product, app, business or service, and whilst that’s fantastic, you can’t expect to gather interest without spreading the word. The old fashioned way would be word of mouth, leaflets etc. was usually the best option presented to entrepreneurs.

Of course, we now live in an age where the internet has matured to the point that it’s involved in the majority of people’s lives on a daily basis. The fact is, you’re more likely to read a blog post on the internet than pick up a newspaper, leaflet or magazine.

With that said, blogger outreach is a modern and organic way to help spread the word about your venture; whatever that may be.

What’s more, search engines are constantly watching both incoming and outbound links, and an organic approach should only result in more traffic. Of course, this partly depends on how aggressive your approach and strategy actually is. For example, an organic approach can quickly turn toxic if you are going at it excessively. To extend on this, the better the site, the better the results. So, imagine having a post which features your venture on Forbes, for example. In other words, you don’t want to post your link on any-old website. In fact, an out-dated website full of spammy links could do your brand more harm than good.

Once upon a time, when search engines used a basic algorithm, spammy tactics worked for website owners. But, thankfully, we now live in an age where search engines have become wise to such practices. Gone are the times when 100s of forum spam would gain you a high ranking in a search engine – such a practice could see your brand tarnished and website penalised.

So, how does it work, exactly? Blogger outreach can be quite a time consuming task, and that’s where we come in. After all, you need to find the right blogs, contact the owners, form a relationship, and write an eye-catching and high quality article, the list goes on. This is all too time-consuming for those focusing on their project, however small or big. But, it’s our knowledge and know-how that helps us to quickly and efficiently produce the right results.

Hopefully your understanding of Blogger Outreach is now clear, use our blogger outreach service to begin.

Last Updated On October 19, 2019

Get the right people talking about your business.

When it comes to social media, having just ten followers who are genuinely interested in your brand is better than having thousands, none of whom will ever become actual customers.

Cue blogger outreach.

It is the single most effective marketing activity that works for almost all businesses.

Links are the currency of the web

Before I explore exactly what blogger outreach is, let me give you some context.

I’ll start with SEO.  When a user types a question into a search box, the search engine will look for web pages that will best answer their question.  It looks for:

  • Accuracy
  • Authority
  • Relevance

How does it decide which web pages tick these boxes?  One big way is by assessing how many credible websites link to that single web page.  Think of these links as votes.  The more votes your web page has, the more likely a search engine is to present it on the first page of search results.

As Niche Hacks point out, links from other blogs count for a lot.

How blogger outreach makes you rich

Getting the same people to ‘like’ and ‘retweet’ your content is no longer a viable strategy to spread your message.  Success lies in diversifying your social influence.

Blogger outreach is a way for companies seeking more exposure to enlist the services of popular bloggers to reach a wider audience.

In simple terms:

  1. You contact bloggers who have substantial followings.
  2. Offer them a fee or more popularly, a free product or service.
  3. They write about it and publish content.

Voila!  Your business will reach a wider audience from a trusted source, and your website will get links from credible websites.

Importantly, you will get organic traffic to your website – people who are genuinely interest in what you offer.

Make an offer that can’t be refused

The biggest challenge to launching your blogger outreach campaign is finding willing bloggers

Moz highlights that the top pain point from bloggers is companies who ask them to promote without offering adequate compensation. So, how can you overcome this?  Offer them a great product or payment.

But, if you really want to be successful, think big.

Through their blogger outreach campaign, Ariel reported 4,200 Facebook shares, 15K Instagram likes and 1,500 purchases.  Here’s what they did.

Ariel sent fashion bloggers surprise boxes of designer t-shirts.  The twist was that the t-shirts were so stained that nobody could see the designs underneath.  So, the boxes also came with Ariel’s stain removal powder and instructions on how to reveal the designer t-shirt.

They went on to partner with a Brazilian designer who was showcasing at Sao Paulo Fashion Week 2013.  Watch the video below to find out more.

Ariel Surprise Collection from Rodrigo on Vimeo.

Ariel’s blogger outreach campaign was successful because they:

  • Created a win-win situation between themselves and fashion bloggers
  • Found other opportunities to extend the reach of their campaign
  • Gave people a ‘first look’ type experience

Develop a water-tight blogger outreach strategy
As with any type of campaign, you should start by planning.

Define your goals

Your goals will help you make good decisions.  For instance, you may want to increase sales in which case a product review would be suitable.  Alternatively, your aim may be to increase your brand’s presence in which case an authoritative guest post would help.

Find bloggers

Your aim is to attract the right audience.  So, when looking for bloggers to partner with, make sure their audience are relevant to your business.

Establish partnerships

The best way to get in touch with bloggers is in a personal (but professional way).  Avoid sending a generic email and instead, focus on how they will benefit from your offer.

Promote

If you have chosen a blogger with a substantial social influence, he or she will promote the content.  But it is up to you to do the same.  Sharing your blogger’s social media posts is a great way of telling your audience ‘look what other people are saying about us’. 

Your work doesn’t end here.

To make sure you are getting the results in-line with your goals, you should monitor results.  Are you seeing any spikes in your social media following?  Have you noticed increased sales?  If you are not, consider trying a different campaign and reaching out to different bloggers.

But, blogger outreach takes time

According to Group High, “an average buyer consults 11 product reviews before making a purchase decision.  Most of these are from blog posts.”

This makes blogger outreach one of your most powerful marketing tools.

But, finding credible bloggers and forming the necessary relationships with them, takes time.

That is why we have already done this leg-work for you.  All you have to do is select what package you want, and we’ll do the rest.

Last Updated On November 21, 2019

Digital marketing has become the norm these days with everyone involved in marketing online in one way or the other. However, despite being so common, there are still problems and pitfalls that marketers face when it comes to accessing opportunities, and implementing effective strategies.

This means that there are a lot of places where a person can mess up when it comes to online marketing. While making mistakes is understandable, you must be aware of some of the things that you must avoid at all costs.

1. Neglecting SEO

As the use of advanced algorithms and artificial intelligence increases, SEO is definitely something that shouldn’t be neglected during online marketing. SEO (or Search Engine Optimization) is and will continue to be one of the crucial building blocks for a competitive and technologically sound presence on the internet.

Attempting online marketing without understanding SEO will only lead to failure. Of course, this doesn’t mean that you must know each and everything there is to know about SEO. However, you must be well-acquainted with the basics.

2. Trying out all of the digital marketing strategies

There are hundreds and thousands of tactics to choose from when it comes to online marketing which means that you are bound to be overwhelmed and stuck trying to choose which strategy to pick.

The best way to figure out the tactic you must go with is to first figure out the expectations your audience has, identify the location of your followers, and then look for a strategy with which you can reach them easily and efficiently. This way, you can quickly eliminate all of the marketing options that are of no or little use for you.

3. Using all of the available social media platforms

Another major mistake that people usually end up making is giving all social media websites a go. Of course, having a social media strategy is imperative; however, blanketing the entire social media universe with your presence will only bring you closer to failure.

Running social media channels require a lot of energy as well as time and if you try out all of them at once, then chances of you burning out in a very short time are quite high. Instead, it’s better to pick out three platforms that your audience uses the most and then put all your time and energy into it.

4. Leaving content marketing behind

You must know that content marketing makes the foundation of any online marketing strategy. Content marketing such as blogger outreach is still very much effective and using content expertly and strategically will help you to direct your marketing just like how you want it to. Don’t think that you can make an online presence for yourself without posting high quality content and then sharing it through different platforms.

5. Working without a marketing budget

Always try and allocate some funds for your marketing strategy. Being too selfish with your marketing funds can lead you to take money from funds meant for other aspects of your business because you aren’t getting the results you want.

Similarly, wasting a lot of funds on online marketing can make you end up of with no funds to keep your business afloat. So, always have a plan in mind and create a budget accordingly.

6. Misleading people or lying

Online marketing can easily look like a popularity game to many business owners, where you might be highly tempted to make a fake image or be deceitful in the things you are sharing just so that you can increase your popularity and make your audience grow at a quicker rate.

However, you must understand that this is the worst idea possible and will only end up hurting your brand’s reputation down the line. So, don’t be misleading about your brand in front of the intended audience.

7. Being confrontational, obnoxious, and vulgar

One thing that can quickly drive followers away, particularly in the online business market, is blatantly attacking your competitors or being offensive and obnoxious. During online marketing, staying professional in all of your posts is a must, and you must know how to avoid the temptation of venting out your frustration to the public.

This doesn’t only apply to you; if there are any team members or staff members that also manage your online presence along with you, then you must provide them with the proper training. You must provide them with such a guide that sets up expectations about the things that must be posted and things that must be avoided at all costs when engaging with the public or even a competitor.

Wrapping It Up

There are many methods you can use when it comes to online marketing, and there are no certain guidelines or rules regarding what you should and what you shouldn’t do. However, there are a few practices you can use so that your marketing becomes more engaging and relatable with regards to the intended audience. Learning about the 7 things not to do when marketing online can help your brand’s online presence grow.

Last Updated On November 7, 2019

Some of you, while working on your digital marketing strategies, might have heard about social media influencers or simply, online influencers. In the kind of business world that we’re all a part of, online influencers are a new resource for brands to use.

Your Brand needs all the Help it can get

As a brand that’s trying to make a name for itself in the competitive marketplace, you need to use all the help that you can get. With so much content present on the World Wide Web, people aren’t interested in giving attention to someone for more than a few seconds.

That’s why working with online influencers is a great way to gain the attention you’re looking for. Online influencers have the ears of a certain target audience. An influencer’s followers are interested in what he or she has to say.

Get an online influencer to promote your brand, and their followers are very likely to check your business out. They might even end up becoming loyal customers.

If you feel hesitant about working with an online influencer, you should know that even some of the biggest companies in the current market team up with influencers. You might not know this but multi-billion companies such as Disney, Warner Bros., 20th Century Fox, etc. all rely on online influencers to help promote their products.

There are also numerous book and game publishers that reach out to people with followings to help get their newest releases be introduced to the target audience.

If such big companies can see the importance of using influencers as part of their digital marketing strategy, you should be able to understand why your brand can benefit as well.

How can Online Influencers Help your brand?

As a brand that’s trying to grow its online reach, one of the most important things that you need is a connection with your target audience. This connection needs to be of trust. Of course, you can use various social media platforms such as Facebook, Twitter, Instagram, etc. to promote yourself and hope for some engagement. However, you can speed things up and cement yourself as a reliable and trustworthy brand if you have an influencer to work with. It’s exactly what we do via our blogger outreach service. Here are some of the benefits.

  1. They can Help Create Trust

As mentioned, having a connection with your audience is very important, and an influencer can help you with that. An influencer’s followers already trust the said influencer and are interested in their opinions. According to business experts, there’s always a sense of hesitation in the target audience whenever a new service or product is launched.

By having an influencer talk about your brand, you get to show your target audience that you’re someone they can trust. The followers think that if the influencer they like has good things to say about a brand, then they should check it out too.

  1. Expanded Reach

Influencers are known for receiving engagement from their followers. Similar engagement can be offered to your brand as well, helping it to be introduced to more people. When followers interact with an influencer regarding your brand, they’re likely to share the influencer’s content (in the form of a video, blog post, etc.) on their online social profiles and increase your chances of being seen by other people.

Some Things to Keep in Mind

Though working with an online influencer has its perks, there are some things you should be aware of. Owing to the numerous influencers present online, you should do your research. Partnering with the first influencer you find might not be of any help to your brand if the said influencer’s reach doesn’t include your target audience.

The entire concept of working with online influencers for digital marketing purposes has to deal with the quality of an influencer’s reach rather than the total number of followers they have. You can go ahead and ask such a person to talk about your brand because they have thousands of followers, but it won’t do your brand any good if their followers aren’t interested.

So, you should find influencers that are heard or have some sort of engagement in your brand’s niche. For example, if you have a beauty brand, you should reach out to influencers that make content related to beauty.

The same holds true if you’re a brand that deals with home products or even food. You need to find an influencer who has a following that you can use. Even if the blogger, YouTuber, etc. isn’t huge as compared to the rest, they can still help you out if their following consists of the target audience your brand wants to reach out to

Wrapping it Up

Using online influencers for promotion has become an important part of digital marketing. You should use it too as it’s one of the most efficient ways to create a sense of trust and curiosity regarding your brand in the intended target audience.

Last Updated On November 21, 2019

The year 2017 is almost over, and technology is getting more advanced day by day. More people now resort to digital means of information before they make any purchase or any corporate decision.

Now, having a digital marketing strategy is not just important for an online business, but for any business which needs to stay competitive in the market.

According to experts, 50% of current brands still only use traditional marketing strategies, which may lead to a loss of market share for them in the future.

Here are ten reasons why you need a digital marketing strategy for your brand:

One: You get to know your market better

Any brand’s market is divided into many categories, and a traditional and an online market are two polar opposites. If you rely solely on traditional marketing, you’ll miss out on your online target market.

Having a digital marketing strategy helps a brand in understanding, and getting to know the current, and prospective online market customers.

You will also learn what kind of strategies are well received by your target audience, as unlike traditional marketing, online marketing is more personalized, and segments a certain target.

Two: You create a clear objective

Having a digital marketing strategy means that you have set clear ideas and objectives to achieve. This is because when you create a digital strategy, you specify all the strategic goals, like the online reach, sales, and creating relationships with customers.

This helps create a focus for the brand and sets a clear path to follow.

Three: You fight back against your competition

If you don’t have a digital strategy, over time your competitors will take over your online target audience with the help of their digital strategy and having a more stronger online presence than yours.

Digital marketing is one sure fire way of attracting prospective new customers who are just browsing the World Wide Web.

This is how many new start-up brands have created a direct competition with famous, old brands: they used the online platform to attract and take away the customers of existing companies.

Four: You show your UVP to the world

With digital marketing, you show the world, your competitors and all your stakeholders included, what your niche is. Unique Value Proposition (or UVP) helps in differentiating you from others.

Not just this, with the utilization of UVP, you can find out what your customers like, and what they dislike. For example, if there is some niche of yours which attracts customers, you can further work on it, and use it as an edge against your competitors.

Getting a customer is easy, but keeping them is difficult. Having a strategy which clearly sets you apart from other helps to keep you in their mind the next time they want to make a purchase.

Five: You get to know your customers

Online medium is an amazing way to interact with your customers. With the advancement of social media, brands can get direct, unbiased feedback from the customers themselves, without relying on just third-party companies to collect feedback.

This gives a better chance for you to give more attention to your customer’s needs and providing immediate customer service to them.

Six: Brings all the channels together

The easy way to enforce a marketing strategy is by dividing it into different segments, with each segment working on a different task.

However, an efficient digital marketing strategy is where all the channels are united into one front, and a strategy is made collectively for it.

For example, for an event, use social media like Facebook and Twitter, as well as email marketing campaigns to promote yourself.

Integrating all the platforms available for your goals will give you a clear-cut response to your objectives.

Seven: You make the most out of limited resources

Compared to traditional marketing, digital marketing is largely under-budgeted and has fewer monetary resources. Trial and error is not something that can be used for digital marketing, as it will most likely fail.

This is why a carefully crafted digital marketing strategy is needed in order for it to be successful. Specific expertise is required, and resources need to be allocated efficiently to compete against the online giants.

Eight: To prevent wastage by removing duplication

When you don’t have a proper strategy, a lot of resources will be wasted, whether it’s in the form of purchasing the same items repeatedly in different places, or by hiring different third-party agencies to do the same task.

Nine: To become more dynamic

Flexibility is a very important aspect of digital marketing. The online market is constantly evolving. Without having a strategy, your brand’s online profile will get obsolete, and won’t be able to compete.

Ten: You’ll optimize efficiently

Once the strategy is implemented, it will be easier to analyze the results. Without it, the analyzing process will be haphazard, with this senior management will easily review and make strategic decisions for improvements.

Last Updated On November 7, 2019

60 million images are uploaded to Instagram every single day. 60,000,000. That’s 2.5 million an hour and over 2,000 in the time it’s taken you to read this. That’s an unrelenting and unending stream of pixelated thoughts and moments creating an unimaginably vast haystack and you want people to find your needle.

How do you do it? Well, it helps to be famous and willing to wear very little clothing. Other than that, there are a few tricks to get the right people to see your content. Here are some of the easiest ways to create a killer Instagram account. For FREE!

Be Active

Sounds simple, but so many people post their content, slap a couple hashtags on it and sit back and wait for results. That’s not how it works. This is a social community that requires a little give and take to get results. You have to reach out to people and bring them to your content and you have to commit yourself to it. Remember: 60,000,000 a day. You can have the world’s most perfect post, but without some effort it’ll probably be wasted.

Luckily, there are some quick and easy ways to do it. Not all of them are what you would call “elegant” but if you’re spending time on creating content it only makes sense that you’d spend time trying to get people to see it.

Steal Hashtags

Hashtags are the backbone of Instagram. They are the connections that allow your content to be seen and are absolutely crucial to success. So how do you find the right ones? Steal them.

Put another way, search a very general hashtag that is relevant to your product or service and then look at what other people are using. If you find one that’s a good fit your brand, start using it.

For example, the hashtag #nutrition will bring back millions of results, but it’s been inundated with spam and is basically useless to reliably reach real people. However, it’s still a good place to start. Run a search and look for something that resembles content you’d post and that has a lot of likes. They’ve obviously figured something out. Search through their hashtags and find some that aren’t so obvious. One like #tupplife, for example. Real people use this hashtag everyday and if you sell anything related to healthy living, it might be a good one to start using. (#tupplife means “tupperware life” and is related to meal planning)

So start general and work your way down to specifics. And don’t be afraid to use a lot of hashtags on your posts. Some people don’t like it because it doesn’t look good or seems desperate, but that’s a little form over function. You want people to see you, right? As long as they’re effective, use them. The most successful accounts do.

Hashtag Mining

After you’ve found some good hashtags, do some searches with them. The results will come back sorted into most popular and most recent. Click on the most recent and then scroll down until you see an image that has gotten quite a few likes in a short amount of time. (Also a good place to find additional hashtags.) Then click on the “likes” number to see a list of everyone who’s liked the post. These are people active on Instagram RIGHT NOW who might be interested in what you’re selling.

Go down the list and start following. They’ll get a notification that you followed them and are likely to check to you out. Of course, not everyone on the list will be a perfect fit and you might need to unfollow some later, but this is a very quick and easy way to identify relevant and active users who can help build your following and help your bottom line.

Like a Lot

While you’re doing your hashtag searches, it’s also a good idea to scroll down and double tap on image after image until your finger gets tired. If it’s a solid hashtag, go back and do it everyday or even multiple times a day. Again, this might seem overly simplistic and repetitive, but how many other ways are there to get the attention of that many people in under a minute who might have a real interest in your product or service?

Note: There are several programs out there that will automatically like images based on certain criteria and they’re pretty effective, but it’s not really a replacement for learning and interacting on your own. You need to learn the right criteria to search, after all.

Let Other People Pay

As you’re scrolling through your feed (not search results, but people you follow) and liking posts, look out for any ads you come across. Somebody else has already paid to put this promoted post in front of you and since you follow people based on relevant hashtags, there’s a good chance the ad is also targeted to people you want to follow. So feel free to take full advantage of this treasure trove of quality people.

Join the Cool Crowd

If you want to attract people in a certain geographical area, Instagram allows you to search based on location. All you do is search for an address, specific building or business name and images tagged with that location will show up in the results. The more popular the location, the more likely you’ll find lots of pictures. Go through the most recent posts and you could possibly find 20 people that have been within a couple miles of your location in the last 10 minutes.

You can even get a little creative and search for all the sports bars in your area and like all the photos taken there. Or all the yoga or crossfit places. Or all the bakeries. Or whatever fits with what you’re selling. Of course, some locations are more popular than others and some might have a 1,000 posts while some only have 20. Some might not have a picture taken there in months. Not every attempt is going to strike gold, but keep searching and you will find plenty of quality people to follow and interact with.

Putting it All to Work

These little tips and tricks say nothing about how to take the best pictures or how to get the most attention. There’s nothing about composition or lighting or finding your creative spark either. There are plenty of articles for that. This is really about real world tactics for those willing to work to get results. Research, learn, act, repeat.

Bonus tip: Need content? There are many Instagram accounts out there that have found great success without producing any original content. It’s called “reposting” and everyone does it. Screenshot, crop, tag the original poster in the image and give credit in the caption. That’s it.