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Last Updated On December 20, 2019

We know bloggers, we work with them on a daily basis . They’re great. Having a successful blog has gradually become a reality within the internet age we live, as we approach 2020, becoming a blogger is no-longer a naive dream, but an absolute reality for passionate individuals from around the world. Next we explore some of the ingredients necessary to becoming a world-class blogger. Ready? Let’s begin.

Whether it’s integrated into your main website or set up as a standalone site, blogs are a great way of engaging with an audience and adding value to your online profile. But with such a saturated market, how can you ensure your blog is a success?

Here are some top tips, delivered from industry experts, that can help you when you’re setting up your blog…

Establish your brand identity

The first step of setting up a blog is figuring out what you want it to be called. Once you have a name you’ll need to buy the domain (the web address) and it’s a good idea to make sure all of these match up. After all, it wouldn’t make sense to call your blog one thing but have the web address as something completely different.

Be careful, don’t go for something spammy sounding. What’s more, finding the perfect domain / brand won’t be easy, but do spend a little time on this, go for a .com if possible, or your local domain extension, such as .co.uk. It’s neat, makes sense, and easily identified by search engines and viewers alike. You should consider your audience, is it local or international?  For example, a travel blog aimed at the west midlands of England would be perfectly suited to a .co.uk domain, where as a blog about fashion would be ideal for either (depending on your ideal marketing audience – Local or Word Wide).

Creating a strong brand identity is essential if you want people to keep coming back to your blog. As well as a good, relevant name and domain you’ll also need a logo. Having a logo will allow return visitors to automatically recognise your blog. Most web browsers also feature the sites logo in the tab pane so a strong logo will allow your page to be easily found amongst multiple tabs.

We recommend NameSilo for domain registrations; a .com is less than $10 a year, privacy is included for free and renewals remain statically low. Whilst GoDaddy is a popular choice, you’ll be stung with renewal fees, so don’t be tempted with great introductory offers (of which there are many), paying $30 a year on wards for renewals with privacy is a bad deal. If you’re after a .co.uk domain, check out TSO Host.

Choose a blogging platform

Most bloggers opt WordPress as there preferred blogging platform; it’s free, secure, easy-to-use and feature-rich. Most hosts allow a 1-click install, allowing you to get started quickly without any fuss. Thus, we recommend you use WordPress. Next you’ll need hosting (see if they have a 1-click WordPress install, it will be useful for newcomers).

Reliable web-hosting 

A website that loads slow wont just frustrate its readers, but major search engines will also take note, resulting in a poorer presence online. Selecting a reliable web-host can be problematic, so it is important to do your research. Some web hosts make bold promises, yet many are simply over-selling, covering themselves via a hidden but lengthy TOS. One example would be the terminology of Unlimited Bandwidth, from where you’ll unwittingly find hidden in the TOS a usage cap under a fair usage policy. Here are some important features to research when it comes to a web-host:

  • Backups (Type, consistency and reliability)
  • Bandwidth / webspace (Check TOS)
  • Reliability (Read reviews)
  • Data-center locations (Some are better than others)
  • Security (Anti-DDOS technology / firewalls)
  • Longevity (Good host today, bad host tomorrow)
  • Features (You might want on-the-fly blog installs of WordPress, many offer such, so ensure it’s on the feature list)

Make sure your blog is secure

If you want your blog to be a success then it needs to be safe too. The last thing you want is for you or your readers to fall victim of hacking and viruses all because your blog isn’t secure. HTTPS is the sign that your blog is safe and secure and whilst no website is ever fully immune to hacking, this is a pretty good way of protecting your blog as best you can.

If a website URL starts with HTTPS it has a host of benefits including protecting users data and stopping third parties from accessing your server. A secure site will also benefit your SEO as Google aren’t about to start ranking websites that offer a risk to the user. Hosting your website on HTTPS is therefore an absolute no-brainer.

Create social media accounts for your blog

Creating social media accounts for your blog is a great way to get more traffic to your site. First and foremost they help to prove that there’s a real person behind the scenes and that it’s not simply the work of a high-tech robot.

Allowing your readers the chance to learn more about the person behind the blog via social media channels will help to keep them engaged. If they feel like they know a little about you, they’re much more likely to convert into a return reader.

Social media channels such as Instagram and Twitter are also a great way of promoting your blog to a wider audience. By sharing recent blog posts or snippets of content with a ‘read more’ link, you are actively directing people straight to your site. You can also post similar and relevant content that is more ‘short form’ and not necessarily worthy of a full blog post on your social media, giving people an idea of what they can expect from your main site.

Write content that people actually want to read

Content is most definitely king in the blogging world, and no matter how much coding, designing and social media promoting you do, if your content isn’t good enough then your blog will never be a success. Once you’ve figured out your niche you need to start planning your blog posts. Do some keyword research to figure out what search terms people are using in your niche. After all, whatever people are searching for is what they want to read!

It’s also wise to keep on top of blogging trends and adapting your content to what your audience wants. While long form content is still read in droves, listicle style articles and pieces that can be absorbed quickly are becoming ever more popular, especially for those who are reading on the go.

As your blog grows you’ll likely want to enable authors to join, you can also outsource some of your content needs by using a service like we haveperfect for keeping a blog up-to-date.

Optimise your site for mobile users 

It’s all very well having an amazing desktop site that offers the ultimate user experience but these days, more and more people are using their mobile phones and tablets to absorb content online.

Whilst you need to make sure your content is mobile friendly, like we mentioned above, you also need to make sure your website as a whole is too. Think about what it will look like on a mobile device and ensure there aren’t too many pop ups or extra windows that are likely to make it frustrating to navigate.

Allow commenting for reader engagement 

Having a comments section on your blog posts is a great way to allow your readers to engage with your posts and to create a community online. If people are reading your posts it suggests that they’re interested in the topic field and they may want to join in the conversation.

A comment section is also a great way to gain feedback on your posts and, providing you have a clear data policy, also an effective way of collecting information on your audience.

Be careful though, blog comments are often a magnet for bots and spammers, thus you should monitor them and use a secure commenting platform, such as DISQUZ.

Optimise your posts for SEO

Ensuring your posts are optimised for SEO purposes is a key way you can get them to rank in Google search results. Think about what search terms you would want and expect a specific blog post to rank for and then ensure that the content you write is rich in these keywords (don’t go overboard though, your content still needs to natural, truly influenced by your passions). Yoast is a great plugin if you’re using WordPress.

Think about the user journey 

Last but by no means least, you need to make sure you’re always thinking about your user journey. How will your audience navigate around your blog? What pages do you want to direct them to? If someone lands on your blog and it looks a mess, is too text heavy and there is no clear direction of where to go next, the likelihood is they’ll click right back off it.

Make sure you blog looks and feels fresh and clear, ensure your thumbnails have images, use images to break up chunks of text and make sure your hyperlinks stand out from the page, offering users a clear pathway to follow when they land on your blog.

Monetisation

There are many avenues when it comes to monetising a blog, it is also a necessary ingredient for blog owners. Some bloggers may not aim to earn from their blog; they might simply enjoy to write about their passion. However, others will want to turn their passions into a comfortable income, and more. To do so, you need to develop a strategy. Here’s a few ideas:

  • Product Reviews (where you receive products to review and keep).
  • Article Features (payments for brand features)
  • Brand Mentions (payments for brand mentions)
  • Affiliates (commission)

Re-invest; Grow your Blog

You’ll probably feel like an entrepreneur at this point, since you’ll be considering the scalability of your blog; where can you take it next?

Keyword: ROI; Return on Investment.

You’re ready to spend, take some risks, but how can you do so by seeing a profit? This must be key to your plan. Here’s a few ideas:

  • Increase social media presence. (more exposure, more readers, more opportunities)
  • Increase presence using blogger outreach. (better search exposure, deepened brand authority, more traffic, better opportunities). 
  • Improve your content and reach. (make your content better, it will increase the likelihood of having loyal fans). 

What’s your domain authority rating? Check using our domain authority checker – also learn how to boost your authority.

Be Contactable

Your contact form is the one page you need to pay plenty of attention to, why? Because it is where opportunities will arise. If a sponsor notices your blog and wishes to get in contact, they’ll be doing so through your contact page.  It’s easy to add a [short code] and leave it, however, this is how and why so many contact pages break (an update to a WordPress blog or plugin, etc.) – making it impossible for you to be contacted. Thus, keep an eye on your contact page, test it once a month to check it is working properly, also be sure to include a captcha to prevent bots from spamming you.

There’s no sure fire way to making sure your blog is a success but by producing high quality content that fits your niche and following the above tips, you should be well on your way.

Last Updated On December 5, 2019

It’s the end of the year (and decade!) which for marketers means it’s time to start planning campaigns and strategies for 2020. With the world of marketing changing vastly over the past decade, it’s important to plan ahead so you don’t get left behind in the next one. Here are some of the best ways of advertising for 2020 and beyond…

Think about new platforms

Once upon a time there was a holy trifecta of advertising; TV, print and radio. Not anymore. Nowadays people are absorbing content via everything from social media to podcasts and even streaming services such as Spotify and Netflix. The vast array of platforms available also opens up more opportunity for advertising. Do some market research into the platforms that your target market use the most and consider placing your ads here. For instance, if you discover your markets key platforms are podcasts and Instagram then set aside some of your budget to run ads on these.

It is of course likely that you’ll discover your audience very much still absorb content and marketing via the traditional methods, especially if they’re of an older generation. It’s likely though that no matter what age your target market, social media will be in there somewhere.

As we head into the next decade we do so with various social media platforms coming with us but there’s one that clearly stands out from the rest. Instagram. The photo sharing platform has gone from strength to strength since its launch in 2010 and there are now 1 billion people with Instagram accounts with more than 500 million using them every day.

With numbers like that it’s clear that Instagram is king amongst social media and if you want your brand to stand the test of time in the digital age, then Instagram ads and campaigns should be an essential part of your 2020 marketing plan.

Don’t forget about search

With so many fancy new marketing tactics it can be easy to forget about the staples. If you think you’ve got your SEO strategy down and you’re ranking well for your key terms, it’s important that you don’t get tempted to take your foot off the gas. Google constantly changes its algorithms so it’s important to keep one eye on what’s going on so you can adapt your SEO plans accordingly.

Google is constantly improving how it ranks results making it even more user friendly. 2020 is also likely to see voice search take even more of a front seat. With more and more people using their smartphones to search over desktops and the majority of these fitted with technology allowing them to say their search rather than type it out, marketers need to make sure their pages are optimised to appear in more ‘colloquial’ searches as well.

Consider creating video (with subtitles!)

People are busy and they don’t necessarily have time to sit and read pages on pages of reviews or click through to various different links. Short videos are therefore a great way to hook people in and pique their interest. Video content continues to be some of the most engaged with on social media and short and snappy videos that take the audience on a journey are the most worthwhile.

If you do utilise video in your marketing strategies then make sure you use subtitles. Research has shown that many people choose to watch videos without the sound (probably because they’ve forgotten their headphones and don’t want to blast it round the bus!) so adding subtitles to videos will reduce the likelihood of people scrolling past or giving up on the video half way through.

Say hello to influencers

If you haven’t already been using influencers in your marketing plans then 2020 is the year to do it. With engaged niche audiences and quick, easy to absorb content, influencers can be a marketers dream. There are various ways you can utilise their skills and audiences from social media campaigns, gifted reviews and back links to your website on their blogs.

It’s important to figure out exactly what you want to achieve from your work with influencers to help you decide the best way to work with them. For instance, if your main goal is to improve the SEO of your website then a link building campaign would be best but if you’re more interested in growing brand awareness and trust then working with them on a gifting basis in return for reviews would suit you both.

No matter what techniques you incorporate into your 2020 marketing plans, you need to make sure that your product or service follows through with its promises. It’s no use blowing your budget on an all singing all dancing ad campaign if the product ends up being a disappointment.

Last Updated On December 5, 2019

Blogger outreach is the buzz term of marketing at the minute and if you aren’t clued up on it, your marketing plans may well suffer. Bloggers have been around for a while but in the past couple of years they’ve made the step into the mainstream with everyone having a favourite Instagram star whose feed they love to scroll through or a top website to spend their commute consuming.

Blogger outreach is a great way to utilise the popularity of influencers to help your brand grow and there are various different ways that a brand can work with bloggers that’s beneficial to all. From gifting them products in return for a review to gaining backlinks in their posts back to your site and full blown advertising campaigns, whatever your budget you can find a way to incorporate blogger outreach into your marketing strategy.

Why should you spend some of your marketing and advertising budget on blogger outreach though? It’s all very well seeing someone has a high number of followers but will working with them really do anything for you? Here’s a few things your business could gain…

Improves brand visibility

Working with bloggers who have a large following will help to get your brand in front of more eyes. Imagine how much you’d pay for an advert in a magazine whose readership was 700,000 people. Convert that into 700,000 engaged Instagram followers and you can see why influencer marketing and blogger outreach can be a big money game.

Many bloggers and influencers have built up an engaged and niche audience who are interested in similar things to them. Therefore if you can find a blogger who fits well with your brand and target demographic then the likelihood is their audience will too. Increased brand visibility in your target market can only help with boosting sales.

Gain customer trust 

Fancy marketing tactics and big budget ad campaigns are all well and good but one of the most important things to help your brand grow is gaining customer trust. You need people to trust in your products and services and a fancy TV advert isn’t always going to help with that.

People trust personal recommendations from friends and family or at least from people who have first hand experience with the product. How many times do you read reviews of a hotel before you book it? Of course the hotel will say it’s the best in the area and use the nicest pictures but the only honest feedback you can trust is from people who have already stayed there.

If people are engaged with a blogger they follow then it’s likely that they trust their opinions and reviews, so if you can secure positive feedback on your products and services on a bloggers platform, their audience are also likely to have a positive impression of your brand meaning they are much more likely to turn to you over a competitor.

Improve your website’s SEO

Gaining backlinks to your website from a site with a strong domain authority is a great way to improve the SEO of your website. The more high quality links you have pointing to your site the more Google will view your site as one with relevance and authority, helping to boost you up the search results.

One way of working with bloggers is on a link building basis where they write a post based around your product or market area that includes at least one follow link to your website. This allows the links placed to look natural and won’t throw up any red flags to Google but will also help to not only boost your SEO but to direct traffic to your website and, if you’ve chosen bloggers whose audience will be interested in your brand, should help to reduce bounce rate and improve sales.

Boost your sales

At the end of the day, if you’re running any kind of marketing or advertising campaign then your end goal is more than likely to boost sales. It’s no good investing in your marketing if you can’t see any ROI. A positive of using bloggers is not only the fact that they have a ready made engaged audience for you to tap into but because everything is online, they are able to track precisely what sort of impact their posts are having. This means you will easily be able to find out how many people are clicking through to your site or how many sales are being made off the back of their link referrals. Handy, huh?

Bloggers are also a sign of the times. As the digital world continues to grow, traditional mediums such as print and radio are facing a decline with less people likely to pick up a glossy magazine and from those that do, even fewer are likely to actually engage with adverts in there. Meanwhile social media and bloggers are becoming more ingrained in our lives with people choosing a morning scroll of Instagram over a morning read of the paper.

A good marketing strategy will look at how their target audience absorbs information and if for you that’s online and via influencers, then setting aside time and budget in your marketing plan is almost certain to improve your brand visibility and convert into sales.

Last Updated On November 22, 2019

Getting your website to rank highly in search results is a key goal for web developers and marketers all over the world but Google don’t like to make it easy. The search engine giant are constantly changing their algorithms and systems to ensure that the engine runs as smoothly and efficiently as possible. With the team at Google known to make hundreds of updates a year it can be hard to keep up. One of the latest ones though is not one to ignore. Google’s BERT update is one of the biggest in 5 years so to help you out, we’ve put together this guide to all things BERT.

What is BERT? 

Google’s updates never have normal names and this one is no different. BERT stands for Bidirectional Encoder Representations from Transformers…we think we’ll stick to calling it BERT!

BERT is the latest algorithm change that Google has made (or the latest one they’re talking about publicly anyway!) and people are already claiming it to be the biggest change in the past 5 years.

To put it simply, BERT will help Google to better understand the intent of users search queries in order to ensure that they receive the most relevant results. For the first time, Google will read each of the words in a search query in the context that they fit with the other words used.

For instance, if a user was to Google ‘visa for US travellers to Brazil’  before BERT the results would have brought up details on visas for people both travelling to Brazil from the US and for those travelling to the US from Brazil. Now, thanks to BERT, the search engine will read and understand the context of the ‘to’ in the sentence, bringing up the most relevant results first.

It’s thought that BERT will affect around 10% of search queries which is a pretty hefty chunk. As peoples computer literacy skills develop and using technology becomes second nature, search queries are beginning to sound more and more like everyday speech. Therefore it’s important that the search engine can understand exactly what the context of the words used is.

When did Google roll out BERT? 

People started to notice BERT was rolling out across the system during the week of October 21st 2019 but that was just for English-language queries, including featured snippets.

It won’t be long though until other countries start to be impacted by BERT. Although there’s no set timeline, Google CEO Danny Sullivan has confirmed that the algorithm will expand to all languages. A BERT model is currently being used across two dozen countries to help improve featured snippets and search results.

What does BERT mean for me? 

Whenever Google rolls out a new update one of the first things you need to do is take a look at your SEO strategy, especially with one as important as BERT. Even if you haven’t noticed a drop in traffic or search rankings yet, that doesn’t mean you’ve escaped without being impacted by BERT.

With every search you make on Google the algorithm will get better and better suggesting that you need to take action now to make sure your website is ready. At the moment, Google has been focused more on short tail keywords and phrases but as we become more and more aware of BERT, it’s likely that this will change.

As BERT begins to understand the context of queries more, that’s where long tail keywords will come into play. People will start to use longer phrases and sentences if they notice that Google can understand exactly what it is they want to find out. Ensuring your websites long tail keyword tags are up to date and relevant is just the first step though.

As BERT focuses on long tail keywords and the users intent, your website should focus on content. Yet again, this update has shown that content is king and by focusing on niche and relevant high quality content, you can help your website to stand a better chance of coming up top in the results. Google will be even more focused on content that is relevant to the search query so by making sure your content is niche and answers the search terms you want to rank for, you may see an increase in your ranking results.

BERT should also have a positive impact on the overall SEO of your website. With Google focusing on bringing up results that are relevant to the user, this should in turn help to reduce bounce rates.

As BERT begins its roll out, now is the time to focus on relevant and informative content. Ensure your content and website is user friendly and focus on long tail keywords to help improve your traffic. Although you might not have noticed any sort of impact from BERT yet, by making some tweaks to your SEO strategy now, you should reap the benefits in the future.

Last Updated On November 22, 2019

You must have been living under a rock for the past couple of years if you haven’t heard of bloggers. Bloggers, or ‘influencers’ as they’re often called, are a whole new group of people who are utilising social media and the internet to build careers, brands and most importantly for you – a following.

Often with a large and engaged audience, influencers are the latest marketing strategy that brands worldwide are utilising to get their products in front of as many eyes as possible. In the digital age, 2019 has seen many brands step away from traditional advertising models and instead of blowing their budget on adverts in glossy magazines, they’re spending their money on online superstars instead.

Blogger – Fashion Blogger / Influencer

A recent study found that influencer marketing can produce up to 11 times the ROI than traditional marketing and with 94% of marketers finding the strategy effective. If you haven’t already added it to your marketing plan then maybe it’s time.

If you’re thinking about dipping your toe into the world of blogger outreach and influencer marketing then there are various ways that you can do it depending on what results it is you’re after.

If your main concern is improving the SEO of your website and upping your Google rankings then a link building campaign would be best. This is where you work with bloggers who have a website with a strong Domain Authority to produce a relevant blog post that features a follow link to your website. After all, the first lesson of SEO school is the importance of link building!

If it’s brand awareness you’re after and you simply want as many people as possible to see your products in the hopes of upping sales, then gifting campaigns and collaborations are the option for you. This is where a company will work with a blogger, often allowing them to try out their product in return for exposure on their channels. This is a great way to get your brand in front of potential customers without coming across as a ‘hard sell’.

One of the main things that bloggers have going for them is the fact that they’ve built up a large, engaged audience who most importantly, trust what they say. Much like the friend that you turn to for fashion advice or the pal whose opinion on the best local restaurants is the only one you’ll listen to, influencers have become the first port of call for many consumers when they need advice or recommendations. It’s no surprise then, that brands are keen to utilise the unique relationship that bloggers have nurtured with their audiences.

From beauty and fashion bloggers to those who document food reviews, family life or even the latest motors on the road; you’re likely to find a blogger who fits your brand narrative perfectly. For example, if they’re talking about craft beer, then their audience will likely be interested in craft beer too. After all; you’re unlikely to follow someone if you aren’t interested in their content.

This level of carved-out niche-ness and engaged audiences is exactly what makes blogger outreach and influencer marketing such a successful strategy.

But finding the right bloggers for your campaign can be tricky.

If you’re looking to grow trust in your brand then a micro influencer campaign may be better. These are bloggers and influencers who have a slightly smaller following (although their follower count is by no means low!) whose audience truly trust every word they say.

A macro influencer campaign however is the best option if you just want your brand and products to be seen by as many people as possible. Think celebrities and reality TV stars who’ve built up millions of followers; their audience may not necessarily trust their opinion as they would a friends but you can be assured that your products will be seen by the masses.

If you’re still not convinced that influencer marketing and blogger outreach is the best option for you then there are some epic success stories that should help to convince you. Luxury watch retailer Daniel Wellington were going a little under the radar before they decided to put all of their marketing budget on influencer outreach, completely avoiding all other, more traditional advertising options.

By selecting a group of influencers to receive some of their watches and then post about them, the brand relied on the age old ‘word of mouth’ technique, albeit with a social media edge. And it worked. The bloggers produced their sponsored content alongside a discount code for their followers that allowed them to feel like they too were in on a new luxury secret. Over the course of the campaign users uploaded photos of their own Daniel Wellington purchases, with the hashtag #DanielWellington featuring on over 1.5 million Instagram images. In case you were wondering just how much awareness of the brand grew throughout the campaign, they gained 3.2 million followers from start to finish.

Meanwhile camera brand Nikon took a slightly different approach when they worked with a group of bloggers in conjunction with the Warner Sound Festival. Instead of getting bloggers to rave about their cameras, they sent them one to use themselves at the festival. This meant that when they uploaded their festival images their followers were desperate to know how they’d created such great imagery and how they too could emulate this on their own feeds.

In terms of influencer marketing this was a pretty epic team up as not only did it get music fans interested in the Nikon cameras, it allowed bloggers to promote the Warner Sounds Festival to a whole new audience. This approach highlights how seeing something in action, whether that be a camera, lipstick or even a car; can really help to push consumer interest.

With the internet and social media only set to grow, now’s the time to make use of the vast array of bloggers and influencers available to you and your brand.

The online world is ever changing. With that comes a whole new way to connect with your target market. Bloggers and online platforms continue to grow whilst traditional print publications face a noticeable decline in sales – blogger outreach should be a high priority within your marketing strategy, no matter what your goals are.

Last Updated On November 22, 2019

Getting your content to rank well in Google can often seem like a never ending struggle. You’ve written a great blog post, sourced the best images to go with it and then?

Nobody reads it.

Search engines – and Google in particular, are a great way of bringing more traffic, readers and more potential customers to your website, but with Google known to change their algorithm roughly 500 times a year, knowing how to beat it so that your content ranks on the first page is no easy task.

So, what can you do to try and make sure your content ranks well?

Find Your Niche

With so much content out there it’s important that you know exactly what it is you want to write about. Finding a particular topic that you have specialist knowledge on is essential if you want your content to compete for that first page Google ranking.

To start off, have a browse online and see if you can notice any gaps in what’s already out there. Writing blog posts on topics that aren’t widely covered on the web will help yours to not only stand out from the crowd, but rank at the top of the pile too.

Make sure you avoid duplicating content as well. Copying content word for word from another website, even if it was written by you, can have a massive impact on the SEO (Search Engine Optimisation) of not just that webpage but your website as a whole. Keep your content fresh and relevant to give it the best chance of ranking well.

Do Your Research

If you want your content to rank highly then keyword research should be your first and most essential step before starting your article. Keyword research is the best way to get inside your readers’ heads and find out what terms and words they’re searching for the most. It’s also a great way to know what your competitors are doing and ranking for, knowledge is power after all!

There are a number of tools you can use to help with your keyword research and once you’ve whittled down your list of top words and phrases you want to rank for, you can start to incorporate them as much as possible into your content (try not to overdo it, your content should still feel natural and easy to read!).

Some of the best tools for your keyword research are Google Adwords Keyword Planner and Moz.

Meta Tags

Optimising your meta tags is one of the most important parts of SEO. If you forget this then you may as well forget your content having any chance of ranking on the first page of Google. Meta tags are the tags you can add to a page to tell Google what your content is about, they won’t appear on the page but are instead in the ‘back end’ of your site allowing Google to read them.

Once upon a time when search engines were first invented, meta tags really were the be all and end all of SEO. Nowadays there’s some debate as to how important they are but there’s some that you definitely can’t avoid.

  • Meta keywords tags – this is where you can add all of the keywords you want your content to rank for. Make sure you keep them relevant and don’t go overboard, too many keyword meta tags is known as ‘keyword stuffing’ and can end up having the opposite effect.
  • Title tag – you can give your web page a title tag which is visible to the user at the top of the page, to ensure your users instantly know what the page they’re on is about. Meta titles are also handy for SEO as they simplify all of the SEO information into one key phrase.
  • Meta description – this is the small paragraph of text that appears under your page title in search results. For the best rankings you need to ensure it’s keyword dense, concise (no more than 150 words) and clearly tells the reader what the page is about.

Think About the User’s Experience

Thinking about how the user will experience and absorb your content and website are key elements that are often overlooked when optimising content. Think about how long it takes the page to load, how easy it is to follow the content and how much copy appears on the screen.

You should be aiming to make the user’s experience as pleasurable as possible so that they stay on your site for longer. The longer a user stays on your website, the better effect it will have on your SEO.

Google takes into account click-throughs (how many people click on the content) and bounce rates (how quickly they click away) so try and keep your audience online for as long as possible.

Adding high-quality images to your content will not only improve the user’s experience and break the content up, it can also help your page to rank better.

You can optimize your images by changing the file name, meta tag and meta description to all feature the keywords and phrases that you want to rank for. Don’t forget that Google Image searches are a great way of bringing people to your website. Just make sure the file size of your images isn’t too big as this can impact your page loading speed and response time.

Use Sub-Headings 

Another way to ensure your readers engage with the content is to use sub-headings. These aren’t just great for breaking up the text, they’re also an easy way to get your keywords in. Ensure your headers include the keywords/phrases that you want to rank for and you can quickly up the volume of keywords in your content.

Don’t Forget Links 

Including both internal and external links in your content is a key way to optimise what you’re writing, helping it to stand a better chance of ranking on the first page of Google. By linking out to relevant sites you can help improve the SEO of your content. You just need to ensure that the sites you’re linking to are well-respected and have a good Domain Authority.

It’s important that you keep an eye on any pieces of content you upload that have external links in them to ensure there are no broken links (this can happen if the URL of the page you’re linking to changes or if the page is removed). Broken links can have a negative effect on your SEO so make sure you add this to your checklist of tasks to complete regularly.

Linking to content on your own site is also a good way of helping content to rank. Link to other relevant blog posts or if you’re talking about a specific product or service that you sell, link to its product page on your site.

The more links that direct to your site the better it is for your SEO and ranking position. Internal links are also a great way of keeping readers on your site for longer so consider adding in a couple to each blog post you write.

Unfortunately there’s no black and white answer for making your content rank on the first page of Google and the search engine is always making changes to its algorithm and how it ranks content.

The best thing you can do is follow the tips above and make sure your content is informative – one thing we do know is that Google loves content that gives the reader the information they’re after quickly and concisely!

Last Updated On November 22, 2019

Developing a strong brand identity could be the key to business success. Having a brand identity that people can recognise can help you take your place at the forefront of your field, build and keep a valued customer base and help you to stand out against your competitors. So putting the time in to develop yours seems like a no brainer!

What is brand identity?

Brand identity is all about how your brand portrays itself to its audience. Every brand should have a way of defining and identifying itself, making it instantly recognisable to its customer base. A brand identity covers everything from a name and tagline, logo, colours, tone of voice and personality.

If you think about some of your favourite brands and household names, they are often instantly recognisable just from a logo, colours, specific fonts and famous taglines. By creating a strong brand identity, these brands have been able to infiltrate the consciousness of the consumer allowing them to stand out from the crowd of their competitors.

A brand identity is just like a personal one. We all have a personal style when it comes to fashion, our likes and dislikes, our personality, mannerisms and how we engage with people. A brand identity is no different. A brand identity is how you communicate with your audience on a daily basis and it should evolve as your company evolves.

Why do you need a strong brand identity? 

If you want people to instantly recognise your brand and be able to pick it out as their top choice from potentially hundreds of competitors then a brand identity is essential. For many people when they’re choosing their preferred washing up liquid or favourite bottle of wine for a Friday night they know instantly which one to pick off the shelf just from the colour, logo and even the shape of the bottle.

Imagine walking into the shop to buy your favourite chocolate bar but when you get to the shelf you can’t find it anywhere. You look again and suddenly realise that it is there, it’s just in a brand new wrapper- it’s changed from blue to red, the logo has changed and the whole thing looks completely different. Whilst the chocolate inside will still taste the same, chances are you’ll feel like you’re eating a whole new bar and it will take some time before you get used to picking up the red chocolate bar from the shelf. A strong brand identity allows your consumers to recognise your brand and products instantly and avoids confusion.

A brand identity will also form the basis of all of your marketing. Your chosen fonts and colours, tone of voice and key messages will run through every aspect from a website to adverts, social media and printed documents. Whether you do your marketing in-house yourself or if you employ an agency to do it for you, your brand identity should be decided on and clear before you begin any other marketing.

How to create a brand identity 

Before you create your brand identity you need to make sure you’ve got a clear brand strategy in place. You need to understand exactly where it is that you want your brand to go in the future, what your goals are and what steps you intend to intend to take to get there. Your brand identity will be with you every step of the way.

The next step is to do your research. Take a look at what your competitors are doing and get an idea of how they are presenting themselves to the world. You’ll often find that similar brands have similar styles and identities so it’s up to you to decide if you want to follow the crowd or do something completely different, making yourself stand out. No guesses which option you would rather…

Another step to help you achieve the perfect identity for your brand is to create audience personas. Think about the type of people who make up your target audience. Are they young, old, male, female? Take some time to research exactly what it is that your audience likes and dislikes, if your brand is already up and running then a great way to do this is via surveys. By discovering exactly what your target audience looks for in a brand, you can ensure that these are key features of your brand identity.

Once you’ve done your research into exactly how you want your brand to look and feel all that’s left to do is create the various elements. From a logo to brand colours, photography and image style, tone of voice and key messages, there’s a lot to think about and tick off the list. What you’re likely to find however is that each element influences the next. So choose your colours first, stick to 2-4 and be specific. Don’t just say ‘pink’ but instead pick an exact pantone colour…you’ll be surprised by just how many pinks there are!

Once you’ve chosen your colours it will be ten times easier to start designing your logo which will in turn help you decide if you’ll use photography or illustrations across your marketing and the style they’ll be in.

Creating a brand identity is trial and error, you’re unlikely to go with the very first logo you design in fact, chances are, your end product will be a million miles away from the one you decide on, but taking the time to research and create an identity that’s right for your brand will prove invaluable.

Last Updated On October 17, 2019

There are a lot of factors which Google uses to rank websites via its search engine. Everything from your content’s SEO to the speed at which your page loads are used to determine where your website ranks when users search for relevant keywords, so making sure your content is fresh, new and efficient is extremely important if you want your site to be visible.

One area which often trips people up in terms of Google rankings is HTTPS (also known as SSL). Put simply, Google ranks unsecured websites lower than secured ones. This has been the case since July 2018’s Chrome 68 update, and it might affect your rankings adversely. If your website is fully optimised for responsive design, the perfect length for the average browsing session of your consumer base, and has excellent social media integration, it won’t matter if you don’t have the coveted HTTPS security.

Let’s back up a little. HTTPS stands for “Hyper Text Transfer Protocol Secure”, and, as you may have guessed, it’s the secure version of the standard HTTP protocol. HTTP is the method by which browsers and websites exchange data with one another, and it’s been used since 1991, the same year Tim Berners-Lee pioneered the Internet. It’s as old as the hills, and that’s for a good reason: it’s efficient and universal.

One thing it wasn’t, though, was fully secured. Exchanges between browser and website which used the HTTP standard were not encrypted by default, which allowed for a window in which hackers could potentially steal information. In 2016, Google introduced a program by which websites containing password information or credit card fields would flag up a “Not Secure” message on their Chrome browser if the site wasn’t using HTTPS.

This message was there, but it was fairly small and not particularly visible unless you knew what you were looking for. As of 2018, though, Google’s Chrome browser will be labelling all websites which don’t use the HTTPS protocol as “Not Secure”, and the warning will be much larger and more visible than it has been up until now. All websites still using HTTP will display this message, and users visiting that website via Chrome will all see it.

So what does this mean for your site’s rankings? Well, it’s no secret that encryption and secure protocols have been part of Google’s ranking process since 2014. The degree to which having an HTTPS-encrypted site affected your ranking was weak, though, so it wasn’t a huge deal if your site didn’t follow this standard yet. Note in that blog post the use of the phrase “HTTPS everywhere”, though. Even back in 2014, Google wanted to make this standard universal.

Now, Google Chrome is on version 68, which means that you’ll see a padlock icon next to the URL in the address bar which shows that the website is secure. It’s worth noting that the overwhelmingly vast majority of browser usage is Chrome; as of August 2018, Google Chrome has a 62% market share, with the second most popular option (Internet Explorer) trailing way behind on 11.87%.

If we combine Google’s full integration in Chrome with the “Not Secure” message that non-HTTPS sites will now display, as well as HTTPS being a more significant factor in ranking, it’s a no-brainer that you’ll want to update to this protocol. Put simply, HTTPS-enabled websites consistently rank higher on Google’s first search page, so you’ll want to update your site to make sure your rankings don’t suffer. This is also a great idea for users on unencrypted Wi-Fi networks, such as public networks or work connections.

How do you go about this? First off, you’ll need an SSL certificate. These are tiny files which allocate a key to a company’s details and activate the HTTPS protocol when installed. You can find many SSL certificate vendors around the web, so make sure you shoot for a reputable one, preferably one with support so you can troubleshoot if necessary. Google recommends you opt for a 2048-bit key for maximum security on your site.

Once this is done, you’ll need to deploy the certificate on your website and test it to make sure it’s working properly. Setting server-side 301 redirects is crucial, as without doing this you might end up with users or search engine bots landing on the HTTP version of your site. Next, you’ll need to edit your robots.txt file to make sure you don’t have any restricted HTTPS pages. Once all this is done, check and double-check everything you’ve done up to this point to make sure there are no mistakes.

If your CMS doesn’t allow for a simple transition, like with WordPress, then you’ll need to trawl your website to check for images, videos, media links and other external links which might contain HTTP protocols instead of HTTPS and change this. If you don’t, you could end up with a “mixed content” warning, which is unattractive at best and could cause everything you’ve done to be useless at worst. Once all this is done, it’s time to perform the final checks; go into your website, check and double-check that you don’t have any HTTP links remaining, and then it’s safe to go live. We strongly recommend that you deploy in a test environment first to see if there are any kinks you missed that need to be worked out.

We hope this has been a helpful guide on how to switch your site over to HTTPS, and why it’s important to do so. We wish you the best of luck with switching, and hopefully you’ll see a boost to your rankings as a result!

Last Updated On October 18, 2019

If you’re reading this then you might be confused as to what exactly blogger outreach is. Or, perhaps you want to simply learn more about how our Blogger outreach service could benefit your client, business or brand. Let’s begin…

You’ve got a new website, product, app, business or service, and whilst that’s fantastic, you can’t expect to gather interest without spreading the word. The old fashioned way would be word of mouth, leaflets etc. was usually the best option presented to entrepreneurs.

Of course, we now live in an age where the internet has matured to the point that it’s involved in the majority of people’s lives on a daily basis. The fact is, you’re more likely to read a blog post on the internet than pick up a newspaper, leaflet or magazine.

With that said, blogger outreach is a modern and organic way to help spread the word about your venture; whatever that may be.

What’s more, search engines are constantly watching both incoming and outbound links, and an organic approach should only result in more traffic. Of course, this partly depends on how aggressive your approach and strategy actually is. For example, an organic approach can quickly turn toxic if you are going at it excessively. To extend on this, the better the site, the better the results. So, imagine having a post which features your venture on Forbes, for example. In other words, you don’t want to post your link on any-old website. In fact, an out-dated website full of spammy links could do your brand more harm than good.

Once upon a time, when search engines used a basic algorithm, spammy tactics worked for website owners. But, thankfully, we now live in an age where search engines have become wise to such practices. Gone are the times when 100s of forum spam would gain you a high ranking in a search engine – such a practice could see your brand tarnished and website penalised.

So, how does it work, exactly? Blogger outreach can be quite a time consuming task, and that’s where we come in. After all, you need to find the right blogs, contact the owners, form a relationship, and write an eye-catching and high quality article, the list goes on. This is all too time-consuming for those focusing on their project, however small or big. But, it’s our knowledge and know-how that helps us to quickly and efficiently produce the right results.

Hopefully your understanding of Blogger Outreach is now clear, use our blogger outreach service to begin.

Last Updated On November 7, 2019

Before we even start, you need to understand that as a small business, you’re already fighting an uphill battle. What this means is that there are a lot of agencies out there who belong to your own niche but have a bigger marketing budget and have a bigger, more seasoned marketing team. What you have on your side is creativity, ingenuity, and chance to adapt much quicker. New businesses and smaller ones usually have more flexibility, which makes it easier for them to adapt to growing trends. Here are several major trends that you need to be aware of in 2019.

1. Chatbots are becoming mandatory

The first thing you need to understand is the fact that chatbots are no longer an optional feature on a website. Nowadays, it’s a must-have and you would do your best to get on board with this trend as soon as possible. Assisted with deep learning and machine learning, chatbots are a force to be reckoned with. They provide immediate assistance, give satisfactory results, reduce your overhead and, on top of it, the majority of your audience won’t even know that they’re not talking to a real human. Most importantly, chatbots are incredibly cost-effective and they add quite a bit to the overall customer experience, as well as satisfaction with your customer service.

2. Personalization leads to higher customer satisfaction

Another thing you need to understand about digital marketing is that huge volume of customer data and business intelligence software may just help you achieve much greater customer satisfaction through personalization. This, nonetheless, creates a dilemma of its own sort. Namely, not all of your customers agree to cookies and even fewer of them will agree to register. Giving people a chance to buy a product without having to register may rob you of some invaluable data but will have a positive impact on your bottom line.

3. Responsiveness across all devices

Never before was there less uniformity when it comes to the ways in which people are browsing the internet. The number of desktop users is not on the decline, yet, more and more people are using laptops. There’s a greater number of tablet users than ever before, while smartphones are a predominant device for browsing the internet. Finally, more and more people are using their smart TVs to watch YouTube content and, overall, browse the internet. The only explanation for these statistics is to say that every individual uses at least several different devices for each of these tasks. For this reason, both fabulous webdesign and responsiveness across all devices are paramount, nowadays.

4. Video marketing is huge

Another thing you need to understand is the fact that there’s a huge difference in content preference when it comes to the format itself. This is why video marketing is getting bigger and bigger as a trend with each passing year. With the growth in popularity of live video, tides are turning even more in favor of this format. This, however, means that the audience, nowadays, has much higher expectations in terms of content quality. This is why outsourcing video editing services are far more common nowadays than it was in the past.

5. Instagram is on the steady rise

Instagram is one platform that has the potential to overcome Facebook as the king of social media in the nearest future. The reason behind this is the fact that it has an immense (and ever-growing) popularity amongst millennial and teen audiences. With live streaming, stories, and posts, this network provides you with so many tools to promote your brand, products and overall increase your digital footprint organically and efficiently.

6. Facebook is still huge

While we’ve already stated that Instagram is rapidly growing, you need to bear in mind that when it comes to numbers, Facebook is still incredibly dominant. It also has a wider variety of demographics present than any other platform out there. The number of its active users older than 30 is simply staggering and, coincidentally, this demographic is financially the most potent one. Most importantly, when it comes to sales, Facebook rules as the undisputed king. At the moment, Facebook boasts with about 2.27 billion active users on a monthly basis, which would, on its own, be noteworthy.

7. YouTube changes are bigger than you think

Regardless of how you decide to look at it, the truth remains that YouTube is one of the most impressive platforms out there. If you decide to look at it as a social network, you’ll find that its numbers are slightly inferior to those of Facebook. If you decide to look at it as a search engine, it’s next only to Google. This is why any changes to YouTube’s creator policies or monetization policies create effects far greater than those you might expect. Needless to say, anyone who is even remotely interested in digital marketing needs to keep a close eye on everything that’s happening in this field.

8. Shift towards even bigger content

Finally, a couple of years ago, slightly smaller content (600 to 800 words) was a Google standard, while, nowadays, posts that have 3000 words or more are getting quite common. In fact, some surveys show that wide audiences prefer these larger content formats, due to the fact that they allow them to find everything they need in one place. In other words, they’re much more encompassing and thorough resources. Naturally, this also led to an increase in average writing time per blog post, which now amounts to 3 hours and 28 minutes per post. This is about an hour longer than it was just five years ago.

In conclusion

In the end, you need to understand that your digital presence needs to be quite widely spread, which is why you might want to invest some effort into following all of the above-listed eight trends. Needless to say, this isn’t nearly as complex or exhausting as you may want to believe. With just a bit of strategizing and careful planning, you should be able to have it all.

Last Updated On November 21, 2019

For those involved in SEO (Search Engine Optimisation), it can be tempting to create links with a keyword-rich anchor, constantly. However, this isn’t a smart move to make – you’ll find out why shortly. After all, Google is a search engine with a unique algorithm, and it doesn’t wish to show results from sites that are simply manipulating their way to the first result. Thus, an anchor text profile can give many clues as to what is going on when it comes to such practices. This guide aims to inform you about the importance of an anchor text profile and why you should examine such like Sherlock Holmes. Let’s begin.

Google is one smart beast and its intelligence increases by the day; what one could get away with before is no longer accepted today. Just like your diet, going organic is a wise move in the digital world too. There were many tactics once used that would see sites rank easily using what we’d label as Black Hat. One such giveaway was the mass-amount of incoming links with a non-banded keyword, such as: “Buy Microwave”.

So, what should a natural anchor text profile look like? Let’s explore below.

Brandable anchor text examples:

These are usable in most scenarios:

  • Websitename
  • www.websitename.com
  • websitename.com
  • http://www.websitename.com
  • Visit website
  • Visit websitename.com

Natural anchor text examples:

  • Click here
  • Learn more
  • Visit site
  • Visit blog
  • Read more
  • More details

Name anchor text examples:

These are often used for blog commenting.

  • Business owner’s name
  • Author’s name

General paragraph anchor text examples:

These flow well within an article.

  • For more information on this topic
  • Read this guide
  • More details can be found here
  • This guide is another worthy read

What a typical website anchor text profile should look like:

Let’s now take a look at how Sony’s PlayStation brand stacks up when it comes to anchor text:

As you can see, it all looks natural and clean. There is no “Buy 4KTV” keywords insight, and if there were, for a smaller site especially, this would raise the alarm bells for the Google algorithm. Of course, there aren’t any issues by having such a keyword, but it’s when the ratio is sky-high – that’s when you could see issues.

You should also note that Google loves brands. Having a brandable domain name sends a strong signal to Google. For example, “buyblackmicrowave.com”, this unbranded URL sounds ultra spammy and appears to be designed for one purpose. That’s not to say keyword domains won’t rank, they just don’t like they once did, and you could be asking for trouble further down the line.

There isn’t an exact science when it comes to an anchor profile. But there are areas you must avoid. Each industry might adopt a different approach, and the anchor profile could look somewhat different as a result. For example, a great way to attract natural anchor text is by utilizing local citationsblogger outreach and other such natural methods of digital marketing.

Messy Anchor Text from Big Brands:

Your anchor text profile could look messy for no fault of your own. The sad fact is, a competitor might decide to pump a number of foul anchor text based in-bound links, in your website’s direction. What’s more, robots are constantly creating unwished for anchor, take the following example:

Imagine an example where the anchor text includes some strange keywords, such as “get free high-quality HD wallpapers”. Let’s be clear, the marketing team of the website isn’t responsible for this, and it’s a common occurrence across any website that hosts good quality images. Simply put, a vast network of wallpaper websites is linking to a variety of that website’s images as a ‘wallpaper’ and this is creating a mass anchor text issue as a result.

The more brandable links you have, the less exposure any dirty anchors will have, that’s how a ratio works.

Avoid using too much commercial terminology within anchors, such as:

  • Buy
  • Cheap
  • Sale
  • Service
  • Invest

Other methods for anchor text creation:

  • See [Article Title]
  • Read this: [Article Title]
  • Find more details about [Keyword] for a better understanding.
  • Want to learn more? Visit [Keyword] for more information.

Digestive Summary:

Ultimately, get creative, adopt a natural approach. After all, it isn’t illegal to make a link, and it too doesn’t violate Google’s policy (if you follow their guidelines). Without links, we wouldn’t have a functional internet; that’s just how powerful links have become – they allow an individual to get from A to B to Z. Like with anything, there are foundations that are put in place to help a user gain the best experience possible.

Final Tips:

  • Generate plenty of brandable anchors
  • Avoid too much commercial terminology within anchors
  • Don’t follow general rules, be creative
  • Keep things organic; clean is the future
  • Be aware of dirty-anchor text and how to counter it

Last Updated On November 7, 2019

Digital marketing refers to the promotion of products using “digital” means. With digital marketing’s increasing use, below are some tips that you can follow to make your and your consumers’ experience better for 2018. Take note that the upcoming trend is all about focusing on blogger outreach, focusing on visuals, and more.

Understand Micro-Moments

With globalization and the increasing use of mobile phones, a concept called “micro-moments” has emerged. Micro-moments can be defined as our unconscious reflex to turn to our mobile phone or other such handy gadgets to search out any form of information or learn about something.

Be it a small thing as making a grocery list or looking up a recipe or for a major thing such as applying for a loan through online banking or purchasing a car, we all (as consumers) look for convenience, thus turning to our mobile phones, laptops or tablets, hence, engaging in micro-moments.

To make your digital marketing strategy a success in 2018, it is crucial for you to study these micro-moments as they have also been defined as “crucial consumer touch points.” This means that consumers look for brands that can provide them with the right information at the right time.

Hence, by studying your consumers’ micro-moments, design your digital marketing strategy such that the right information is easily available to the consumer (i.e.), through one-click, which would also lead to lasting customer relationships and brand loyalty. A reliable digital marketing company can help you create an efficient marketing strategy.

Focus on Visuals

A visual impact speaks volumes about a product or service. Whenever purchasing products using digital channels, we often wonder if we could “see” the product in action. By making the product visually available to the consumer, you can make your marketing strategy a success as visuals help to make a greater impact on the consumer. This increases the chances of a deeper relationship being developed between the brand and the said consumer.

Statistics show that from the count of 1.65 billion active online users, a number of them watch almost 8 billion videos each day. Another such statistical report showed that brands that advertise on television channels could also attract more traffic to their brand by advertising on YouTube.

So, if you have a product or service you wish to promote, it’s a good idea to create videos. These videos can show how to use the brand’s products, the services being offered, and more.

Importance of Native Ads

Consumers don’t like un-related advertisements to pop-up when they are browsing a website. For example, an insurance company’s advertisements coming up while browsing a cosmetic’s website is going to look out of place. This problem can be countered through native ads.

Native ads blend in with the content in such a way that they do not “interrupt” the consumer or annoy them. For example, this insurance ad can be advertised in the sponsored or recommended section. This would not make the ad seem out of place. Hence, focus on the growing importance of native ads and tailor strategies in such a way that these native ads aid in directing traffic to their brand or website.

Smart Content

Becoming one-to-one with your customers is a key trend that is emerging and will pick up more speed in 2018. Companies who don’t realize its importance will be left behind and eventually fall out of the market. There is a crucial need to realize the importance of “smart content” or personalized content.

This can be achieved through making your website more comprehensive yet dynamic. Special offers for new customers can pop-up or be “visually attractive” by being available in jazzy or vibrant colors. This would allow a closer customized relationship to develop, hence, raising profit levels for that company. Moreover, also hire professionals with innovative and unique ideas who can contribute to your website’s content in new yet engaging ways.

Blogger Outreach

Networking is going to become more important in 2018. People are more likely to do business with a brand if someone they trust tells them to. That’s why it’s a great idea to start on your blogger outreach strategies. You should go ahead and initiate contact with blogs that can reach the target audience you desire. You can either ask them to review what your brand has to offer or you can write a guest post for the said blog and reach a wider audience.

Last Updated On November 7, 2019

Since there are countless websites attempting to establish themselves on the web, it is crucial that they are ranked according to their credibility and authority. Among the websites trying to secure a respectable place for themselves on the internet, there are media publications, as well as spam-bots that put users at risk.

When you search a particular keyword on the internet, search engines such as Google make use of a set of algorithms that determines the search results that should be displayed on your screen. The decision is made considering a number of factors which are not really known to internet users.

Many web publishers and developers are familiar with a number of SEO terms and phrases like Meta keywords, Backlinks, and Google PageRank. However, many of them are not aware of the term Domain Authority (or DA) and the effect it has on the position of a website on the web, despite it being present for a while now.

Understanding Domain Authority

Domain authority, in layman terms, is the measure of how powerful a domain name is. It is also one of the factors that search engines use for ranking the numerous websites out there. Domain authority basically takes into consideration three main factors; website size, age, and popularity.

Domain authority is a metric system created by the famous SEO gurus Moz. The company has its own search algorithm which gauges the quality of a given site based on a complex combination of various factors including offsite and onsite factors.

It also takes into account the factors like the diversity of backlinking domains and comes up with a score that ranges from 0 to 100; 100 being the best score and 0 being the worst score.

For example, a brand new website will have a score of 0 while a high authority website will have a score of up to 80 or even 100. With domain authority, people in the field of online marketing get a useful metric with which they can judge the apparent quality of a website. The higher domain authority that a website has, the higher the ranking it has in search engine results.

Domain authority also provides networks and advertisers information about how profitable it will be for them if they decide to advertise their products at a specific domain.

How is Domain Authority Calculated?

Various factors are used for calculating the domain authority of a website including the linking root domains, MozTrust, MozRank, and the number of links present in total on the said website. All the factors are evaluated into one score which can be used for comparing websites and for keeping track of the strength of a particular website.

Instead of perceiving domain authority as the measure of the amount of SEO effort that you put in, consider it a competitive metric against other websites. You can find out a site’s domain authority using our nifty tool.

Can Domain Authority be Influenced in any way?

Unlike all the other SEO metrics, it is quite difficult to influence domain authority directly. As mentioned earlier, the score is calculated taking into account many factors and each factor impacts the score individually.

This complexity was intentional as the purpose of the metric is to determine how competitive the site is on Google. Furthermore, Google also takes a variety of factors into account so a metric that calculates it must also consider a lot of factors.

Still, the best shot you have got on influencing the metric is through improving your SEO, such as blogger outreach, for example. Particularly, you must focus on the link profile by gaining more links from well-linked-to pages. Improving your link profile influences MozTrust and MozRank which in turn improves your rank.

To increase your domain authority, you must also make sure that the content you put out is of high-quality and completely original.

Effect of Improving Domain Authority

Improving a website’s domain authority increases the chances of improving the rank your website has on search engine results. Domain authority can also be thought of a measure of the competitiveness of a website. Websites that have a higher domain authority are harder to outrank.

Importance of Domain Authority

According to experts, it had been recently announced that Google will soon start to punish the quick-fire guest posts in the next algorithm updates. As a result, it has become difficult for all the content developers to rank better with content that is sub-par.

There is no method that can be used to manipulate the system and all the online publishers will probably be on level ground with the upcoming updates. Domain authority is a way of understanding the performance of your site and is considered quite important with respect to online presence. Domain authority is much similar to Google and influencing such a metric that considers a number of factors to calculate your rank is almost impossible.

Furthermore, since Google has dropped the update to PageRank, domain authority will soon be the key metric that will be used to gauge the quality of a website, often required by advertisers.

Last Updated On November 21, 2019

Digital marketing has become the norm these days with everyone involved in marketing online in one way or the other. However, despite being so common, there are still problems and pitfalls that marketers face when it comes to accessing opportunities, and implementing effective strategies.

This means that there are a lot of places where a person can mess up when it comes to online marketing. While making mistakes is understandable, you must be aware of some of the things that you must avoid at all costs.

1. Neglecting SEO

As the use of advanced algorithms and artificial intelligence increases, SEO is definitely something that shouldn’t be neglected during online marketing. SEO (or Search Engine Optimization) is and will continue to be one of the crucial building blocks for a competitive and technologically sound presence on the internet.

Attempting online marketing without understanding SEO will only lead to failure. Of course, this doesn’t mean that you must know each and everything there is to know about SEO. However, you must be well-acquainted with the basics.

2. Trying out all of the digital marketing strategies

There are hundreds and thousands of tactics to choose from when it comes to online marketing which means that you are bound to be overwhelmed and stuck trying to choose which strategy to pick.

The best way to figure out the tactic you must go with is to first figure out the expectations your audience has, identify the location of your followers, and then look for a strategy with which you can reach them easily and efficiently. This way, you can quickly eliminate all of the marketing options that are of no or little use for you.

3. Using all of the available social media platforms

Another major mistake that people usually end up making is giving all social media websites a go. Of course, having a social media strategy is imperative; however, blanketing the entire social media universe with your presence will only bring you closer to failure.

Running social media channels require a lot of energy as well as time and if you try out all of them at once, then chances of you burning out in a very short time are quite high. Instead, it’s better to pick out three platforms that your audience uses the most and then put all your time and energy into it.

4. Leaving content marketing behind

You must know that content marketing makes the foundation of any online marketing strategy. Content marketing such as blogger outreach is still very much effective and using content expertly and strategically will help you to direct your marketing just like how you want it to. Don’t think that you can make an online presence for yourself without posting high quality content and then sharing it through different platforms.

5. Working without a marketing budget

Always try and allocate some funds for your marketing strategy. Being too selfish with your marketing funds can lead you to take money from funds meant for other aspects of your business because you aren’t getting the results you want.

Similarly, wasting a lot of funds on online marketing can make you end up of with no funds to keep your business afloat. So, always have a plan in mind and create a budget accordingly.

6. Misleading people or lying

Online marketing can easily look like a popularity game to many business owners, where you might be highly tempted to make a fake image or be deceitful in the things you are sharing just so that you can increase your popularity and make your audience grow at a quicker rate.

However, you must understand that this is the worst idea possible and will only end up hurting your brand’s reputation down the line. So, don’t be misleading about your brand in front of the intended audience.

7. Being confrontational, obnoxious, and vulgar

One thing that can quickly drive followers away, particularly in the online business market, is blatantly attacking your competitors or being offensive and obnoxious. During online marketing, staying professional in all of your posts is a must, and you must know how to avoid the temptation of venting out your frustration to the public.

This doesn’t only apply to you; if there are any team members or staff members that also manage your online presence along with you, then you must provide them with the proper training. You must provide them with such a guide that sets up expectations about the things that must be posted and things that must be avoided at all costs when engaging with the public or even a competitor.

Wrapping It Up

There are many methods you can use when it comes to online marketing, and there are no certain guidelines or rules regarding what you should and what you shouldn’t do. However, there are a few practices you can use so that your marketing becomes more engaging and relatable with regards to the intended audience. Learning about the 7 things not to do when marketing online can help your brand’s online presence grow.

Last Updated On November 7, 2019

Some of you, while working on your digital marketing strategies, might have heard about social media influencers or simply, online influencers. In the kind of business world that we’re all a part of, online influencers are a new resource for brands to use.

Your Brand needs all the Help it can get

As a brand that’s trying to make a name for itself in the competitive marketplace, you need to use all the help that you can get. With so much content present on the World Wide Web, people aren’t interested in giving attention to someone for more than a few seconds.

That’s why working with online influencers is a great way to gain the attention you’re looking for. Online influencers have the ears of a certain target audience. An influencer’s followers are interested in what he or she has to say.

Get an online influencer to promote your brand, and their followers are very likely to check your business out. They might even end up becoming loyal customers.

If you feel hesitant about working with an online influencer, you should know that even some of the biggest companies in the current market team up with influencers. You might not know this but multi-billion companies such as Disney, Warner Bros., 20th Century Fox, etc. all rely on online influencers to help promote their products.

There are also numerous book and game publishers that reach out to people with followings to help get their newest releases be introduced to the target audience.

If such big companies can see the importance of using influencers as part of their digital marketing strategy, you should be able to understand why your brand can benefit as well.

How can Online Influencers Help your brand?

As a brand that’s trying to grow its online reach, one of the most important things that you need is a connection with your target audience. This connection needs to be of trust. Of course, you can use various social media platforms such as Facebook, Twitter, Instagram, etc. to promote yourself and hope for some engagement. However, you can speed things up and cement yourself as a reliable and trustworthy brand if you have an influencer to work with. It’s exactly what we do via our blogger outreach service. Here are some of the benefits.

  1. They can Help Create Trust

As mentioned, having a connection with your audience is very important, and an influencer can help you with that. An influencer’s followers already trust the said influencer and are interested in their opinions. According to business experts, there’s always a sense of hesitation in the target audience whenever a new service or product is launched.

By having an influencer talk about your brand, you get to show your target audience that you’re someone they can trust. The followers think that if the influencer they like has good things to say about a brand, then they should check it out too.

  1. Expanded Reach

Influencers are known for receiving engagement from their followers. Similar engagement can be offered to your brand as well, helping it to be introduced to more people. When followers interact with an influencer regarding your brand, they’re likely to share the influencer’s content (in the form of a video, blog post, etc.) on their online social profiles and increase your chances of being seen by other people.

Some Things to Keep in Mind

Though working with an online influencer has its perks, there are some things you should be aware of. Owing to the numerous influencers present online, you should do your research. Partnering with the first influencer you find might not be of any help to your brand if the said influencer’s reach doesn’t include your target audience.

The entire concept of working with online influencers for digital marketing purposes has to deal with the quality of an influencer’s reach rather than the total number of followers they have. You can go ahead and ask such a person to talk about your brand because they have thousands of followers, but it won’t do your brand any good if their followers aren’t interested.

So, you should find influencers that are heard or have some sort of engagement in your brand’s niche. For example, if you have a beauty brand, you should reach out to influencers that make content related to beauty.

The same holds true if you’re a brand that deals with home products or even food. You need to find an influencer who has a following that you can use. Even if the blogger, YouTuber, etc. isn’t huge as compared to the rest, they can still help you out if their following consists of the target audience your brand wants to reach out to

Wrapping it Up

Using online influencers for promotion has become an important part of digital marketing. You should use it too as it’s one of the most efficient ways to create a sense of trust and curiosity regarding your brand in the intended target audience.