The year 2017 is almost over, and technology is getting more advanced day by day. More people now resort to digital means of information before they make any purchase or any corporate decision.
Now, having a digital marketing strategy is not just important for an online business, but for any business which needs to stay competitive in the market.
According to experts, 50% of current brands still only use traditional marketing strategies, which may lead to a loss of market share for them in the future.
Here are ten reasons why you need a digital marketing strategy for your brand:
One: You get to know your market better
Any brand’s market is divided into many categories, and a traditional and an online market are two polar opposites. If you rely solely on traditional marketing, you’ll miss out on your online target market.
Having a digital marketing strategy helps a brand in understanding, and getting to know the current, and prospective online market customers.
You will also learn what kind of strategies are well received by your target audience, as unlike traditional marketing, online marketing is more personalized, and segments a certain target.
Two: You create a clear objective
Having a digital marketing strategy means that you have set clear ideas and objectives to achieve. This is because when you create a digital strategy, you specify all the strategic goals, like the online reach, sales, and creating relationships with customers.
This helps create a focus for the brand and sets a clear path to follow.
Three: You fight back against your competition
If you don’t have a digital strategy, over time your competitors will take over your online target audience with the help of their digital strategy and having a more stronger online presence than yours.
Digital marketing is one sure fire way of attracting prospective new customers who are just browsing the World Wide Web.
This is how many new start-up brands have created a direct competition with famous, old brands: they used the online platform to attract and take away the customers of existing companies.
Four: You show your UVP to the world
With digital marketing, you show the world, your competitors and all your stakeholders included, what your niche is. Unique Value Proposition (or UVP) helps in differentiating you from others.
Not just this, with the utilization of UVP, you can find out what your customers like, and what they dislike. For example, if there is some niche of yours which attracts customers, you can further work on it, and use it as an edge against your competitors.
Getting a customer is easy, but keeping them is difficult. Having a strategy which clearly sets you apart from other helps to keep you in their mind the next time they want to make a purchase.
Five: You get to know your customers
Online medium is an amazing way to interact with your customers. With the advancement of social media, brands can get direct, unbiased feedback from the customers themselves, without relying on just third-party companies to collect feedback.
This gives a better chance for you to give more attention to your customer’s needs and providing immediate customer service to them.
Six: Brings all the channels together
The easy way to enforce a marketing strategy is by dividing it into different segments, with each segment working on a different task.
However, an efficient digital marketing strategy is where all the channels are united into one front, and a strategy is made collectively for it.
For example, for an event, use social media like Facebook and Twitter, as well as email marketing campaigns to promote yourself.
Integrating all the platforms available for your goals will give you a clear-cut response to your objectives.
Seven: You make the most out of limited resources
Compared to traditional marketing, digital marketing is largely under-budgeted and has fewer monetary resources. Trial and error is not something that can be used for digital marketing, as it will most likely fail.
This is why a carefully crafted digital marketing strategy is needed in order for it to be successful. Specific expertise is required, and resources need to be allocated efficiently to compete against the online giants.
Eight: To prevent wastage by removing duplication
When you don’t have a proper strategy, a lot of resources will be wasted, whether it’s in the form of purchasing the same items repeatedly in different places, or by hiring different third-party agencies to do the same task.
Nine: To become more dynamic
Flexibility is a very important aspect of digital marketing. The online market is constantly evolving. Without having a strategy, your brand’s online profile will get obsolete, and won’t be able to compete.
Ten: You’ll optimize efficiently
Once the strategy is implemented, it will be easier to analyze the results. Without it, the analyzing process will be haphazard, with this senior management will easily review and make strategic decisions for improvements.